Since 2021, in the face of opportunities and challenges from the industry and market, on the basis of comprehensive upgrade of brand strategy and repositioning of innovative categories, Wrigley Ceramics people have been stepping forward and working hard. We work hard, continue to promote product innovation, lead the industry's light grain trend, and compose a gorgeous movement that goes against the trend!
A new journey, for new development, the Wrigley ceramic tile industry has risen again in the cold winter. On March 8, "Light Texture 3.0" was held grandly in Foshan, Guangdong Wrigley Composite Light Grain Tiles2022 Super Product Conference", released the 2022 product strategy and new product matrix, and started again with a new start!
▲ Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group, delivered a speech
The meeting kicked off with the opening speech by Mr. Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group. Mr. Xie put forward the business policy of "product upgrade and value drive", requiring continued investment in product research and development, focusing on high-value products, promoting innovation, and creating Wrigley Composite Light Pattern Tiles Star products and high-quality stores with monthly sales of more than one million, achieving sustained organic growth.
▲ Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, delivered a speech< /span>
Mr. Lu Jinhui, deputy general manager of Wrigley Home Group, said in his speech that as one of the most core brands in Wrigley Home’s whole-house space solutions, he looks forward toWrigley Composite Light Pattern Brick Continue to focus on the research of composite light pattern tiles, continue to forge core competitiveness with the ultimate user thinking, implement the full-link ecological space of smart home, and continue to improve people's wisdom The quality of home life continues to improve!
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Gain insights into industry trends
Build core strategic advantages
Only by grasping the trend and building competitiveness can we outperform the new track and achieve breakthroughs!
Information from public channels of major manufacturers shows that in recent years, light texture tiles have been among the top 10 sales of various manufacturers; and big data from architectural and home decoration design also shows that more than 70% of home decoration surface materials are less than 15% Saturation of color.
Every brand is sparing no effort to transform in the direction of light texture, low saturation color, and fine texture. More and more ceramic companies have even begun to name their brands "××× light texture bricks." Is the "light wrinkles" trend in the industry a coincidence or a trend?
▲ Cheng Zhen, General Manager of Ceramics Division of Wrigley Home Furnishing Group
Starting from the first principle of ceramic tiles, the essence of ceramic tiles is the background of the home space; from the user's perspective, in the home space, people are the protagonist and the focus, and everything else is the background; and from the perspective of interior space design Let's look at it. As a wall and floor decoration material, ceramic tiles should be visually stepped back and play a supporting role, leaving a lot of white space.
Countless surveys from the terminal market have shown that the background of an ideal home space includes three elements: simplicity and elegance, comfort and versatility, and durability and durability. A good ceramic tile must have simple light texture, advanced low-saturated color and rich fine texture.
How to make it easier for users to select tiles? "Three meters away is solid color, within one meter there are details" has become a general rule for consumers to choose tiles. More brand friends are also aware of the nature of tiles to create a large background. The problem is:
Users don’t need messy textures. Can arbitrary, infinite, or densely connected textures solve the problem? What users want is light texture tiles with weak texture contrast, small brightness difference, and no breaks on the four sides. What users want is such a complete look.Somatosensory.
Users don’t like jumping colors. Do they need plain colors? Plain color refers to achromatic black, white and gray. Who wants to live in the time and space of black and white photos? Who would like such a cold space? Low-saturation colors, comfortable and stress-reducing, versatile and high-end, are what users need.
On one side is the chaos of industry innovation and indifference to consumer pain points, on the other side is the persistence in professionalism and space value mission. In order to realize the brand vision of an ideal home space, Wrigley people have implemented a differentiated focus strategy to create a new category. Positioning, completed the transition from Wrigley tiles to Wrigley composite light pattern tiles, focusing on light pattern IP and focusing on product improvement core competitiveness.
▲ Chinese partner of Sistema Design Studio, co-founder of Yise Design Mr. Simon Du shared the "Research Report on Home Texture and Color"
To this end, Wrigley teamed up with the Italian Sistema designer team to fully research and analyze the textures and colors of more than 4,000 large home space sample decorative materials, and hired the famous Italian designer Stefano to serve as the designer Wrigley Composite Light Grain Tile Chief Design Director, personally oversees the design selection and pattern testing, and specially customized four exclusive colors for Wrigley. The industry's first composite lightweight brick B-C-T R&D model:
The texture brightness difference is less than 21 levels, the color saturation is less than 15%, and the texture unevenness is less than 0.09mm.
• Light texture: overall feel
Simple, infinitely connected patterns, looking solid color from three meters away
• Low saturation color: high-end feeling
Comfortable, stress-reducing and versatile, elegant, high-end and rich
• Fine texture: exquisite feeling
Light texture and touch, exquisite and stylish, details can be seen up close within one meter
• Slab rock: a sense of quality
Exquisiteness from the inside out, sublimation of quality and value
In previous iterations of product development, the precise requirements for these process data have gradually formed Wrigley Composite Light Textured Bricks< /a>The ultimate thinking in product philosophy also creates a super product every year!
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From Ⅰ to 3.0
Leading a new era of light texture for the whole house, whole rock and whole case
The development history of a brand is actually the iteration history of super products.
From the 2019 super product of metal glaze technology - the gilt phantom series, to the 2020 16° soft light tile super product - Moonlight Rock series, and then to the comprehensive upgrade of the brand strategy in 2021, the transformation from popularization to professionalism, the launch of symbols Sexy super product series: scholarly light grain Ⅰ rock slab series, scholarly light grain Ⅱ rock slab series. The pace of innovation of Wrigley people never stops, always attracting the attention of the industry.
Especially the Shuxiang series has so far won many major industry awards such as the "Golden Rock Award" and the "Boiling Quality Award", with hot sales and rave reviews. Many consumers say they like it very much at first sight, and it is particularly elegant once it is laid. It is known as "the most tasteful slate in the industry" and has a "bookish" temperament.
▲ Mr. Cheng explains the scholarly light texture 3.0 rock slab series
The newly launched scholarly light grain 3.0 slate series, as a new member of the powerful scholarly team, not only inherits the value of the scholarly series, but also has new surprises——
The composite light texture of Armas gray stone texture and humanistic cement. The brightness difference between the texture and the background color is ≤21 levels, forming the texture characteristics of "three meters away, it is a solid color when viewed from a distance, but rich in details when viewed up close", which reduces the impact of the texture on the vision; and the bricks are naturally connected to each other, and the overall paving is Simple and elegant, it can bring more white space to the space and reduce theReduce space clutter and present the most ideal space background for your home.
The four exclusive colors of Wrigley, customized and developed with Italian design master Stefano: vitality rice, warm coffee, tranquil gray and calm gray, fully demonstrate the high-end sense of space. Using advanced DS color-melting technology, low-saturation colors between 3% and 15% are selected. The brick surface colors are soft and uniform, and can be matched with furniture of any color to create a comfortable and stress-reducing home atmosphere.
Using a 3.0 rock plate micro-carving mold, the solid angle of the textured surface is greater than 158°, the unevenness is smaller, and it is smoother, more delicate and easier to care for. At the same time, it uses advanced NST nano-spray technology to make the ultra-fine dry particles feel more delicate, form comfortable diffuse reflection, and have a soft light feel. The new generation of rock slab body production technology, superimposed with rich surface craftsmanship, reveals exquisiteness from the inside out, and is durable and durable.
▲ Mr. Cheng explains the light-grained elemental slate series
As the 2022 designer Internet celebrity model, the light-grained element series of rock slabs launched that day presents an indispensable, high-end and restrained spatial beauty, with a unique oriental literati temperament, in line with The current popular trend in home decoration in the consumer market is a return to simple beauty and original ecological aesthetics. "Light grainism" and "elegance aesthetics" are precise interpretations of the characteristics of this set of products.
This series is based on light-grained cement and superimposed with oriental humanistic elements to create an elegant and tranquil space atmosphere. In order to complete the color system of the space, the 10° advanced composite warm tone is custom-developed with Italian design master Stefano to bring people closer to the space, add warmth to the space, give people a sense of intimacy, and make people feel warm and stable. It adopts two advanced processes of ultra-fine dry particles and nano-carving to create two different textures: eggshell surface and finely carved skin-like surface, which are refined from the inside out to meet the different needs of users.
▲ Wrigley composite light texture brick2022 super product officially released
With the above two new product series as the core, Wrigley Composite Light Pattern Brick has completely constructed the symbol representing Wrigley brand and a matrix of 6 series of super product groups with unique value.
In order to meet the increasing demand for user value, Wrigley composite light-grained bricks are fully slate-based and full-sized. We are committed to creating a more advanced and comprehensive one-stop customized solution of "whole house + whole rock + whole case" for users through slate formation, integration of wall and floor cabinets, and full rock customization of the bathroom space.
03
What you see is what you get in the A6 Pro showroom
The new image pays tribute to a better life
The common problems in ceramic tile commercial spaces are that there are either too many protagonists, or supporting roles are stealing the show, or the leading and supporting roles are not clear, or the space has become a designer’s personal show, and the leading and supporting roles are dim.
In this era with the rise of Yuanverse and smart concepts, smart interactive experience consumption is highly praised by many brand stores. It not only allows consumers to get the experience of using products during the consumption process, but also promotes consumption upgrading, which is beneficial to consumers. The effect of high-quality products is particularly obvious.
▲ Wu Qi, display design director of the ceramic tile division of Wrigley Home Furnishing Group, introduced the A6 Pro Exhibition Hall Standard
After the new product launch ceremony held that day, Wrigley Composite Light Textured Brick A6 Pro exhibition hall standard was released for the first time. , SI is completely new and upgraded.
Wrigley Composite Light Pattern Tiles The A6 Pro terminal store returns to the essence of design and pays more attention to the harmony between people and space Coexistence, presenting products in a form that is infinitely close to real life scenes, through intelligent VR experience, intelligent lighting, multi-material interface, guest/kitchen/bathroom narrative scenes and many otherWith multiple elements, it realizes the perfect experience of "what you see is what you get" where "the product is the space and the space is the product", allowing consumers to unconsciously complete the perception and identification of the product and brand.
At the same time, the process of "consumption" is turned into the experience of "home", awakening consumers' imagination and understanding of life, interpreting the most ideal and beautiful home life, and becoming a pioneering aesthetic and cutting-edge lifestyle in the new era. .
In addition, within a limited space, living spaces such as living rooms, kitchens, dining rooms, and bathrooms are linked together in a compact and smooth moving line layout, and are interlocked with each other to ensure both experience and floor space efficiency. .
▲ Company leaders and dealers across the country visited the new exhibition hall of the headquarters
In the afternoon of the same day, under the leadership of the company's leaders, more than 200 core dealers from all over the country visited the new exhibition hall of the headquarters.
The newly upgraded image exhibition hall of Wrigley Tile Headquarters focuses on composite light patterns to enhance memory. With standardized exhibition design, unified brand image display, and rich and multi-dimensional interactive experience, it realizes life contextualization and situational experience. , high-quality experience, which highlights the full home atmosphere and the texture and details of high-quality life, and has won high praise and love from the dealer partners on site!
The era of light lines 3.0 is here! This will not only be the era of Wrigley, but also a new era ushered in by the ceramic tile industry. Let us witness it together!
Next, we will focus on the research of composite light-grained bricks, continue to innovate, present the space to a more extreme and advanced level, and create the most ideal beauty life for users. As a composite light-grained brick, As a category leader in bricks, Wrigley has no shirk from its responsibility, because this is the mission of Wrigley people.
