Create changes to break through and ride on the momentum. In 2021, Wrigley Composite Light Textured Bricks will set out again to lead the category and open a new era of brand development!
Wrigley people have firm faith, pursue their dreams for the future, overcome obstacles and evolve to the new, and have achieved remarkable results in the past year. Let us review every glorious moment of Wrigley composite light-grained bricks in 2021.
01
# Brand iteration • Value reshaping #
Wrigley composite light-grained tiles, focusing on differentiation strategy, focusing on composite light-grained tiles, and committed to creating users The most ideal background for your home space.
On April 19, "Wrigley Tiles" was officially upgraded to "Wrigley Composite Light Textured Tiles", hiring Stefano, a famous Italian designer, serves as the chief design director. He proposed that "choosing ceramic tiles is to choose the background of the space" and based on the B-C-T R&D model "three meters away is solid color, within one meter there are details", which subverts users' understanding of ceramic tiles. Traditional perceptions of products and purchase logic!
On July 20, unveiled at the Guangzhou Construction Expo, Wrigley Composite Light Textured Bricks It is very popular in the industry. It has a dream linkage with Yidoutang APP, participated in dialogues with leading companies, and been invited to many media for in-depth interviews, demonstrating the ultimate charm of composite light lines.
Wrigley Composite Light Pattern Tiles Create a strong media for the entire network, and Many mainstream media in the industry have reached in-depth strategic cooperation to empower brands.
On August 20, Wrigley Composite Light Textured Brick advertisement Published in the VIP lounges of Chengdu Shuangliu International Airport and Chengdu Tianfu International Airport in Sichuan, making a strong landing and dominating the screen!
On December 13, from the perspective of the integration of interior design and ceramic tiles, Sina Home launched an IP micro-column "Design AB Side" for interviews with top designers.
02
#Technical breakthrough • Product transformation #
Using first principles, Wrigley composite light-grained tiles conducts an in-depth study of users’ essential needs for ceramic tiles.
Original B-C-T research and development concept, from the three dimensions of texture brightness difference, color saturation and texture three-dimensionality, combined with industry-leading craftsmanship and technology, research and development of composite light-grained bricks that are most suitable for home space background, complete construction covering the whole house Product matrix of application scenarios.
In addition, Wrigley composite light-grained bricks focus on differentiation and strive to create "whole rock + whole house + whole "Cases" customized application, Wrigley composite light-grained slate took the lead in laying out a slate deep processing center to start flexible customized production.
The company has an intelligent slate production base with comprehensive industry competitiveness, and has investedMultiple slate production lines have introduced advanced equipment from Italy and equipped with first-class process technology. Every link has been intelligently produced, and every product has achieved industry benchmarks, truly realizing the high-end, intelligent and internationalization of slate production!
Wrigley composite light pattern bricks is committed to strengthening the light pattern IP and creating a super symbol light pattern product system——
Jointly developed with the famous Italian designer Stefano
2021 Symbolic Super Product Series "Bookish" Light Texture
Co-branded with Wrigley Bathroom
Sanitary space series products - Sky Realm·Clear Sky
The overall space of porcelain bathroom leads the industry's trend of "integral" space all-rock customization!
The most popular internet celebrity model in 2021 - modern solid color series
The color inspiration comes from the popular color trends of Milan home furnishings, creating modern tones that are most loved by designers.
03
# Image Renewal • Terminal Upgrade #
Wrigley composite light texture bricks continues to invest in terminal standardization construction, adheres to the implementation of brand value, and seizes the market in all aspects. Unify store VI and SI display standards, build Wrigley Composite Light Pattern Tiles's unique recognition, and strengthen the retail terminal image Renewal plan.
2021Wrigley Composite Light Pattern Tiles A6 image of national terminal stores Upgraded, covering 27 provinces, 300+ counties and cities, 800+ terminal stores, totaling 180,000+ square meters! Image stores are springing up in core cities.
In terms of layout, Wrigley composite light-grained tiles terminal retail consolidates the service of "professional space solution consultant" Experience the boundary, through the optimized output of spatial visualization, product visualization, and three-dimensional brand value, comprehensively improve the static sales force of the store, let the products speak, and make the transaction even more powerful.
04
# Good news spreads frequently • Marketing focus #
In order to further deepen the new retail strategic layout, this year, Wrigley Composite Light Textured Bricks launched A7 across the country The product sales system was implemented, online live broadcasts were increased, and Wrigley 920 Super Brand Day promotion was held.
More than 20 regional and provincial-level linkages and national store opening promotions were held across the country, and 47 online trainings were conducted throughout the year, including the "Sales Growth Strategy Special Training Camp" and the "A7 Crazy Selling System Online Training Camp" to empower terminals , covering a total of nearly 4,000 people, realizing the reconstruction of the connection between stores and consumers!
This year, in the face of the sluggish external environment of the industry, Wrigley composite light-grained bricks achieved a reverse breakthrough and achieved a series of gratifying results:
From May 15th to June 13th, the first batch of 30 stores where the A7 crazy selling system strategy was implemented achieved sales of 18.12 million, with a target completion rate of 148%!
In September, Wrigley’s 920 Super Product Day and the second phase of the A7 crazy selling system were launched for 21 days.The 50 stores across the country have an average monthly growth of 198.75% compared with the past, and the dealer performance completion rate reached 107%!
In November, Double 11 shipments increased by 51.2% year-on-year!
Throughout 2021, national specialty store opening promotions have exceeded the sales target. Among them, the flagship store in Jiujiang, Jiangxi Province received more than 2 million+ on the opening day!
Wrigley successfully signed key projects such as Hangzhou Xiaoshan International Airport and Fujian Zhangzhou Hospital, and reached strategic cooperation with Xinhualian Holding Group, Zhongnan Group, Daming City Group, Sunshine City Group, etc.!
We have also reached cooperation with nearly 600 outstanding decoration companies such as Shengdu Decoration, Yezhifeng, Dongyi Risheng, Medi Decoration, Jingdong Home Decoration, Tubatu, and Liang Home Furnishing!
On December 21, Wrigley Composite Light Pattern Brick won the " Tubatu's 2021 Excellent Cooperation Enterprise", witnessing that cooperation with headwear companies has reached new heights!
05
# Set standards • Move forward with reputation #
On October 29, Wrigley Composite Light Pattern Brick, as the only ceramic company participating in the "China Home Decoration Industry Overall The final meeting of the "Decoration Product Standard" was held grandly at the Jingdezhen production base.
With its hard core strength and ultimate quality, Wrigley Composite Light Grain Brick belongs to Wrigley Home Furnishing Group, which won the 2021 Foshan Municipal Government Quality Award!
Wrigley Composite Light Textured BricksA number of products have won the Boiling Quality Gold Award of the "Oscar of the Home Quality Industry", the "Top Ten Tile Brands" of the "Hundred Flowers Award" of the building and sanitary ceramics industry, the "Single Product Champion Brand", and the "Excellence Award of the Sino-Italian Ceramic Design Competition" , "Home Decoration Users' Favorite Products" on the New List, "Stone Slab Design Innovation Award", Sina Home Furnishing's "2021 Home Furnishing Consumer Reputation Brand Gold Award", and was selected into the "100 Home Furnishing Boutiques in the "2020-2021 China Home Furnishing Industry Boutique Yearbook"", The composite light-grained slate won the prestigious professional slate award - "The 2nd Golden Rock Award • Excellent Slate Brand for Furniture and Bathroom" and many other awards.
Forge ahead on a new journey
Work hard to write a new chapter
In 2022, facing the new trend of pan-home furnishing reform, Wrigley composite light-grained bricks will continue to promote the brand to take advantage of the momentum Upward, committed to the beautiful vision of "providing users with an ideal home space background", and working with partners across the country to lead the industry into a new era of composite light texture!
