Time flies and summer has entered
In busy times, we experience too much:
Precise layout in fierce market competition
It lights up the guiding light for the healthy development of the industry
He erected his own "milestone"
Let’s review together
The fruitful results of these six months
1. Seize the new track of "tile and slate"
The popularity of stone slabs will continue to heat up in 2021. Zhuoyuan brand will keep up with the market trend, upgrade its product strategy in an all-round way, and grandly launch the "comprehensive ceramic tile and rock slab" strategy, aiming at a new blue ocean worth hundreds of billions, and leading the industry into "comprehensive ceramic tile and rock slab" "New Era!"
Slate and ceramic tile intelligent production base is fully ignited
On February 27, Zhuoyuan Brand invested a huge investment of 160 million in the intelligent technological transformation of the slate production base production line to fully open the kiln. The fully automated production line and the introduction of the world's top equipment and technologies such as the industry's unique 28-channel high-definition inkjet equipment are The rapid development of Zhuoyuan brand has injected strong product strength, and at the same time, it has provided sufficient and high-quality products for national agents and strategic real estate partners.
Grandly released the “Tile and Slate” strategy
Zhuoyuan Brand solemnly released its latest strategic plan at the 2021 slate and ceramic tile product strategy conference: comprehensive implementation of the ceramic tile and slate strategy. This means that Zhuoyuan brand has clearly defined the "height" baseline of the "healthy energy brick" health strategy, and also expanded the "width" to explore and deepen the "comprehensive ceramic tile and slate" strategy.
The global premiere of Family Culture theme song "Change"
Marketing is the only way out in the turbulent market. Only by keeping up with new trends can we have a new world.
As we all know, Zhuoyuan brand not only makes good products, but its marketing is also super avant-garde. We are who we are in the era, and the era is also our era. The theme song "Change" and the theme MV of Zhuoyuan·slate tiles independently created by the Zhuoyuan brand marketing team kicked off the 20th anniversaryThe prelude to dimension 21!
Rock Design·Aesthetics Forum detonates the industry
The "Rock Design·Aesthetics Forum & Rock Value Hall Shop Exploration" event planned and sponsored by Zhuoyuan Marketing Department has launched a SHOW event, and sincerely invites association leaders, celebrity designers, rock pickers, mainstream media, post-90s fashionistas and other celebrities Experts gather together to share cutting-edge design concepts and promote the aesthetic upgrade of the industry!
The Yanzhi Museum was completed and became a check-in point for fashionistas
Zhuoyuan Rock Hotel uses trendy design concepts to convey the youthful tone of the brand, satisfy high-end quality experience, and redefine the meaning of beauty and luxury. Attracting a group of post-90s fashionistas to visit the store, greatly enhancing the brand image and influence!
2. Products achieve dual evolution of performance + aesthetics
The new product "Zhuoyuan Slate Ceramic Tiles" is newly launched. It is an evolutionary product produced using the raw materials, technology, equipment, firing system and quality control standards of slate. It is a new technological innovation with the performance of slate that has evolved from the slate process. The material transcends all the physical and chemical properties of ceramic tiles.
It is harder, flatter and more delicate than ordinary ceramic tiles, more conducive to deep processing, and the color and texture are more gorgeous, lifelike and natural. It gives dealers higher value and profit growth points, forming differentiated competitiveness, which is Zhuoyuan brand unique market value.
Comprehensive slate performance of products
A new category of "slate tiles" has been launched. Through new materials, new processes, new properties, and the application of rock surface cloning technology, it has been comprehensively upgraded to products with comprehensive decorative effects and quality performance.
Stone tiles surpass the performance of traditional tiles and have excellent performance and quality such as impact resistance, zero water absorption, easy cleaning, and durability!
Comprehensive application of surface micron anti-slip technology
Following the comprehensive performance of slate, Zhuoyuan slate tiles further iterated on the function, starting from the "safety of human settlements", concentrating on the anti-slip effect, applying "surface micron anti-slip technology", and integrating anti-slip high-tech materials In the glaze formula of slate tiles, specially developed slip-resistant and wear-resistant imported fine dry particles are used to achieve dry and wet static friction.The coefficients are all >0.6 or above, with strong anti-skid and anti-fall properties, ensuring safety.
A variety of techniques achieve aesthetic evolution
Performance evolution and aesthetic evolution have become the core selling points of slate tiles. In terms of product aesthetics, the original stone pattern and color texture of the slate tile original product is applied. Starlight glaze, dry grain polishing, rock surface cloning technology, matte suet process, and bright jade paste process are used to create multiple sets of original trendy color designs to make the product original. The aesthetic design details are achieved to the extreme, bringing a higher and better reference blueprint for the aesthetic evolution of slate and slate tiles in the entire industry!
Diverse specifications enable full-scenario application
In order to achieve full-scenario application, in terms of product specifications, Zhuoyuan slate tiles break through the conventional specifications and launch new specifications, just to achieve full-scenario application, from the large size of 1200×2700mm to the small size of 518×1300mm, the slate tiles are diverse The specifications and rich styles can be widely used in fields such as floors, background walls, and countertop customization.
3. Health strategy continues to increase
Zhuoyuan brand has been focusing on the field of healthy ceramic tiles for 18 years and is recognized as a healthy 'brick' expert in the industry, guiding the industry's in-depth development of healthy functional ceramic tiles from qualitative to quantitative.
Achieve the first level of national healthy ceramic tiles
Relying on its hard-core product strength + product efficacy, Zhuoyuan Healthy Energy Bricks reached the first level of the national health ceramic tile efficacy evaluation in the evaluation of the China Building and Sanitary Ceramics Association (only 7 brands in the country met the standard in the first batch), and won "Standard Conformity Evaluation Certificate" issued by an authoritative organization.
Executive President Unit of Foshan Healthy Home Materials Association
In order to better promote the development of healthy functional bricks in the industry and meet the market demand for consumption upgrades and living quality upgrades, we assume the responsibility and mission of the construction industry. After approval, Zhuoyuan Brand was elected as the executive president unit of Foshan Healthy Home Materials Association, taking up the social responsibility of leading the sustainable development of healthy homes!
Double certification of “antibacterial hygiene, formaldehyde degradation efficacy”
Zhuoyuan brand is the only one in the ceramic industry that has obtained two authoritative certifications for antibacterial hygiene and formaldehyde degradation issued by Zhongwei'an Certification Agency. This marks that Zhuoyuan· Healthy energy bricks rely on strong scientific and technological strength to ensure the healthy and high-quality performance of the product, and have won authoritative recognition in terms of health efficacy and performance.
4. Brand building focuses on the soft power of scientific research
Zhuoyuan brand never stops in the pursuit of excellent quality! Actively focus on scientific research and innovation, quality management, product certification, brand honor and other fields to promote the high-standard, high-quality and high-level development of Zhuoyuan brand.
Passed intellectual property management system certification
After certification and review by national authoritative agencies, Zhuoyuan brand successfully passed the intellectual property management system certification, which means that Zhuoyuan brand plays an industry benchmark role in the construction of intellectual property rights.
Remarkable scientific research achievements and multiple patent authorizations
In the first half of this year, Zhuoyuan Brand has made remarkable achievements in the construction of intellectual property system! Up to now, a number of scientific research technologies have been accepted for 5 national invention patents, namely "A method for the preparation of multiple crystal glazed effect rock slabs", "A method for the preparation of industrial iron ore waste slag system rock slabs", " "A method for preparing the matte and delicate surface of dry granular glazed rock slabs", "A method for preparing rock slabs based on construction waste residue", "A method for preparing glazed ceramic tiles with nano titanium dioxide", 25 utility model patents.
Deepen school-enterprise cooperation and create a “new paradigm” for the integration of industry and education
In order to further carry out scientific research and new product development, Zhuoyuan Brand communicates and interacts with well-known domestic university alumni, and conducts in-depth cooperation in aspects such as "scientific research talent training, product R&D innovation, project construction and practice", and jointly creates a "new model" of industry-university-research integration.
The Expert Group for Appraisal of Scientific and Technological Achievements of Healthy Energy Bricks was established
An expert group of scientific and technological achievements identification led by Professor Zeng Lingke of South China University of Technology and other 12 experts has been established. It is conducting scientific and technological achievements identification on Zhuoyuan Healthy Energy series slate ceramic tiles and reporting the results identification to the Guangdong Ceramics Association.
IntoBe the manager of the collective trademark "Foshan Ceramics"
As one of the representative brands of authentic "Foshan Intelligent Manufacturing", Zhuoyuan brand has been highly recognized by the professional jury with its strong intelligent production capacity, excellent brand strength and product quality, and has stood out and become the collective trademark manager of "Foshan Ceramics" !
Won the title of “Contract-abiding and Creditworthy Enterprise”
Zhuoyuan Brand was awarded the honorary title of "Abiding by Contracts and Valuing Credit". This is based on the fact that Zhuoyuan Brand has excellent performance in building integrity, contract management, and trustworthy operations, and has won high trust from consumers and the industry. This is the strength of Zhuoyuan Brand. witness!
The title of “Class A Taxpayer with Tax Credit in 2020”
The Zhuoyuan brand was rated as a "Grade A Taxpayer with Tax Credit in 2020" by the Foshan Taxation Bureau of the State Administration of Taxation. It is one of the company's "golden signatures" and has improved the company's comprehensive competitiveness!
Won the honor of “Market Quality Credit AAA Level”
With its good reputation and reputation, the Zhuoyuan brand successfully passed the review and was awarded the "Guangdong Province Market Quality Credit AAA User Satisfaction Enterprise", marking that the company's overall strength, product quality and social reputation have received the highest recognition from authoritative rating agencies and society. .
"Top Ten Brands of Chinese Tiles", "Top Ten Brands of Functional Tiles"
In the "2021 China's Top Ten Brands of Building and Sanitary Ceramics" list, Zhuoyuan Brand stood out from many candidate companies with its strong corporate strength and won the "Top Ten Brands of Ceramic Ceramics" and "Top Ten Brands of Functional Ceramics" in one fell swoop. Double honors, become the big winner in this brand list!
5. Precise empowerment and winning terminal
In 2021, the Zhuoyuan brand is fully equipped with precise empowerment from brand power, sales power, and channel power to help efficiently increase sales.
315 quality health shopping
During 315, Zhuoyuan Brand specially launched the 315 quality and healthy shopping activity of "Buy products, buy profits, buy with confidence" to help dealers win the first shot of the 2021 market battle.
The 2021 National Dealer Conference was successfully held
In April, Zhuoyuan brand held its 2021 national dealer event and slate and ceramic tile product strategic upgrade conference with the theme of "Rock Change·Color Change" at the Foshan Hilton Hotel. More than 500 Zhuoyuan dealers and family members from all over the country gathered together Together, we witnessed this glorious ceremony, a huge lineup, an industry-shaking event!
Leading the 12th China Expo
As a leading enterprise in the ceramic industry in Foshan, Zhuoyuan brand was invited by the organizer China Expo to participate in the 12th Central China Investment and Trade Expo, showing off its new business card of "Foshan Intelligent Manufacturing" and launching its proud product "Zhuoyuan·Stone Slab" Ceramic tiles" demonstrated the strength of Foshan's local ceramic enterprises to Chinese and foreign merchants!
"Zhuoyuan Class" marketing empowerment improves sales power
A number of "Zhuoyuan Classes" were held, and Zhuoyuan Brand conducted one-to-one customized and precise comprehensive training for the sales teams of each site. From various aspects such as how to effectively promote store terminal sales and the psychological game of customers, we can comprehensively improve the sales power of the terminal sales team through customization!
The 2021 National Special Training Camp for Resident Designers has concluded perfectly
"Design empowers new marketing - Zhuoyuan brand design marketing growth system resident designersThe "National Special Training Camp" online live training is launched, allowing design to enter terminal stores, creating a more valuable service system, assisting physical marketing, and comprehensively enhancing brand competitiveness.
The entire network marketing system is fully launched
In response to online traffic trends, Zhuoyuan Brand uses a full-network marketing plan, integrates Internet thinking promotion, and integrates self-media marketing, keyword optimization, mini programs, videos, industry websites and other forms to form a multiple communication system and explore the Internet, terminals, and lines. A new marketing model that seamlessly integrates online and offline marketing empowers terminals and comprehensively enhances brand awareness.
In the first half of 2021, the Zhuoyuan brand has achieved fruitful results; in the second half of the year, it will still move forward fearlessly on the road of development, continue to unswervingly implement the "healthy energy brick" health strategy, and deepen the "comprehensive ceramic tile and slate" Strategy, write a new chapter with a more passionate attitude!
