At present, China's ceramic industry is undergoing major changes. Jinxi Lai Ceramics is among them and is moving towards upgrading and transformation as a positive changer. It has driven market upgrading through three revolutionary improvements: brand upgrade, product upgrade, and channel upgrade. As well as the upgrade of the overall consumer experience, we will achieve a comprehensive improvement in the comprehensive strength of Jinxi Lai Ceramics, empower the end market, and provide consumers with more diversified solutions for beautiful home spaces.
Change breakthrough·Brand upgrade
On August 23, the "Brand Strategy Upgrading Launch Conference" of Jinxi Lai Ceramics was grandly held at the headquarters. All employees of the company attended and witnessed this glorious moment together! This conference is held to analyze the market situation, analyze how to strengthen brand upgrades in the next development process, plan for development against the trend, and make plans for strong growth.
With the rapid development of the times and the upgrading of consumption, the transformation and upgrading of the brand is following the trend. 2021 is the first strategic year for the rapid transformation of Jinxi Lai Ceramics, and it will continue to realize self-iteration and cognitive upgrading to meet consumer needs. Oriented, cost-effective brand positioning that pays equal attention to value, practicality and affordability, to make good ceramic tiles that the public can afford!
Focus on products and drive differentiation
This conference proposed "deepening brand upgrade and empowering operational changes" as the brand strategic direction, and conducted an all-round and multi-dimensional in-depth discussion focusing on Jinxi Lai's brand upgrade, planning, development and other contents. Innovate in many aspects such as brand upgrade, strategic positioning, visual system, product upgrade, and differentiation creation to create a high-quality differentiated brand.
From the end of August 2021, the Jinxi Lai brand will implement an operation model of independent product base labels, independent designs and colors, and national patent shading, adopt an "innovation and transformation of old" approach, reshape the entire product matrix, and optimize brand product upgrades , maintain the leadership of designs and create better productsProduct era.
The goal of the Jinxi Lai brand is to create high-quality, high-value-added products with excellence standards, so that customers can make more money and achieve a win-win strategic cooperation! Give back to every consumer with strength and service! Choosing Jinxi Lai brand means choosing wealth!
Expand brand connotation and deepen interactive communication
The Jinxi Lai brand has always adhered to the high requirements and standards of innovation and upgrading. In terms of brand output, it has cooperated with the new brand image VI upgrade. At the same time, the Jin Xilai brand official website and micro-official website have also been revised and launched. The overall image will give the main tone of modern fashion with classical charm and tonality, which is recognizable and contemporary.
The Jinxi Lai brand closely follows the pace of the market, establishes a multi-dimensional platform to deepen brand communication and consumer interaction, builds a self-media matrix, launches Douyin account, video account, Xiaoetong live broadcast and other platforms, and organically combines these self-media platforms Together, multiple networks are integrated into one to create a sustainable and normalized promotion channel.
It can be seen that today's brands are increasingly pursuing texture, fashion and flatness. In addition to conforming to the fashion trends and aesthetic cognition of modern consumers, brand culture is to maximize the transmission of the core elements of the brand and reduce user recognition. Understand the cost and deepen the emotional communication and communication of the brand.
Create the future together and grasp new trends
In the future, in terms of brand development, the Jinxi Lai brand will break through in many aspects such as display design, service experience, design marketing, and network-wide marketing to promote the development of the brand, create a brand IP that consumers love, and promote the brand's profound popularity. Transformation and growth.
This new upgrade of Jinxi Lai’s brand strategy marks the advancement of Jin Xi Lai Ceramics in brand building.A new step has been taken on the road. In the future, Jinxi Lai Ceramics will not forget its original aspirations, continue to innovate and upgrade, and bring better product experience to consumers.
