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2021 is a year of great changes in the industry. Products, channels, and models have all ushered in a new round of changes. The new era, new ideas, and new marketing are issues that every enterprising person must face.
In recent years, in the fierce market competition environment full of opportunities, challenges and choices, Melco Marble Tiles We have been keenly aware that we must have a large enough volume to fight for the right to survive and speak at the top, and to have enough strategic space to build a strong brand.
As of 2021, Melco Marble Tiles already has more than 500 regional dealers across the country. The massive impact will radiate across the country, comprehensively improve the efficiency of the terminal's attack on new retail, and inject a boost into the brand upgrade in 2021!
2021 is extraordinary for Melco Marble Tile and is worthy of pride!< a href='https://www.ceramicschina.com/pinpai/view_238.html'>Melco Marble TileWith strong strength and modern, youthful and innovative brand development strategy, multi-channel, all-round Promote output in all directions, obtain more high-quality traffic for enterprises and even terminals, and leverage new brand value.
New more exciting and fun marketing will be launched in 2021;
Six new actions lead the brand in a new direction.
NEW PRODUCT
Continue to adhere to product innovation and launch five new series in 2021
Mirror Marble 2.0 Series, Mocha Modern Brick Series, Classic Marble Series
Raw stone series, imported slate series, and many new products are launched to improve the product structure
Covering multiple specifications, styles and techniques
Comprehensively empower dealers with a new product system
NEW FASHION
Create a new brand culture, join hands with the original national fashion brand HEA, talk to young consumer groups, break through the limitations of thinking, bravely step out of the circle, create a new style of trendy brands across borders, launch joint products, establish a new brand image, and win the battle with the new generation consumer market.
▲Melco x HEA Guochao Original Museum
ADD: Melco Guochao Pavilion, No. E29, Huaxia Ceramics Expo Center
NEW SERVICE
Introducing international European standard micro-seam paving technology services, standardizing the standard process paving of rock slabs and marble tiles, achieving 0.5 mm micro-seam construction and paving, and empowering terminal distribution with a top-notch paving construction service system business to seize the high-end consumer service market.
NEW EMPOWERMENT
The newly launched Melco V8 service system.
Design empowerment system: Cooperate with Kujiale to open up the national design network and provide dealers with powerful design empowerment;
Activity empowerment system: Develop a year-round activity support plan for dealer customers across the country to seize the market and make profits easily;
Skill empowerment system: Create a three-dimensional online and offline empowerment system for Melco Business School to provide product, marketing, channel, and management empowerment services to dealers across the country.
NEW STORE
Two stores, two models, the brand's new flagship store standard SI3.0, the system presents the Melco image, an original unified decoration model for first- and second-tier cities, European standard construction, in line with the effect of international luxury brand showrooms, with its own high-end flow. Honeycomb Store is aimed at exploring the sinking market, with a small investment of 20,000 yuan and quick profit within a hundred days. It allows consumers to purchase nearly 100 classic and popular products in one stop, which is convenient and efficient.
▲New storefront 3.0 standard
▼Honeycomb store effect display
NEW CHANNEL
Working together with engineering procurement, we will deepen the integration channel and create a multi-channel empowerment system, making it easier for dealers to access the high-end industrial chain. The Melco brand has reached long-term strategic cooperative relationships with a number of the top 100 listed real estate companies, deepening the layout of engineering channels and complete installation channels, and diversifying the channels of dealers.
In addition to the six new trends, Melco Marble Tile's new exhibition hall was also successfully completed on April 11 , and held an industry media meeting to allow a group of big names to witness the upgrade of Melco's brand image. The new exhibition hall added more trendy elements to fit in with the recent brand's big move "co-branded design"; on the eve of the Ceramics Expo on April 16, Melco Marble Tiles showroom will also have a grand opening. There will be brand new product displays and the integration of exhibition hall design concepts and brand culture explained by business school teachers.
Melco’s original honeycomb store model has also officially attracted foreign investment, and dealers in 50 cities have signed contracts; six major policy advantages fully protect dealers, empower performance growth, small investment, quick profits; thinking + model , a multi-dimensional new upgrade of the Melco brand, and more content is waiting for you to reveal! !
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HEA national trend original trendy goods
At this Ceramics Expo, Melco’s original honeycomb store debuted for the first time, launching a low-cost light entrepreneurial model to attract investment. At the same time, the national fashion brand HEA The national trend in the industry - Melco’s series of actions, what do you have to say about it? Welcome to leave a message to participate in the prize-winning interaction: Ranking will be based on the number of likes received by the comments. As of 9:00 a.m. on April 22, the top six will receive the following prizes:
