Recently, Hengjie Sanitary Ware made its debut at the AWE China Home Appliances and Consumer Electronics Expo as a representative of China's smart toilet industry , as the only professional sanitary ware brand of AWE, Hengjie's first exhibition attracted everyone's attention. In the roundtable forum of "Smart Clean World | Smart R Series New Product Launch", Mr. Ding Wei, CEO of Hengjie Group, as the brand representative, met with Xu Dongsheng, Vice Chairman of China Household Electrical Appliances Association, and Guo Meide, President of Aowei Cloud Network Let’s talk about the future development trend of smart toilets together.
Being invited to the AWE exhibition for the first time and holding a new product launch conference is not only an important focus of Hengjie on this industry event, but also an answer sheet handed over as a leading smart toilet company. This means a lot for both parties. The beginning of a new journey of intelligent manufacturing. Ding Wei said in his speech: "As the first sanitary ware brand invited to participate in the exhibition, Hengjie brought smart toilets as a cross-border product to one of the three major international exhibitions, and it was the first to cross-border at the influential AWE exhibition. Hengjie Jie's development goal is very clear, which is to become the number one brand in China's sanitary ware industry.
The pioneer of smart toilets in China Hengjie Sanitary Ware was selected by AWE for its strength
The three keywords of ‘wisdom, technology, and ecology’ contain the internal logic of the future growth of the AWE exhibition. As a trendsetter for technology trends in the home furnishing industry and a platform for market growth, AWE also attaches great importance to its impact on the development of the current smart industry when selecting new categories to participate in the exhibition. When AWE added a smart bathroom professional brand to the exhibition for the first time, it firmly chose Hengjie, which is a high recognition of its core capabilities in smart manufacturing in the field of smart toilets.
In recent years, consumers’ pursuit of quality of life has accelerated the popularity of smart bathroom products, and Hengjie has targeted the huge market space of smart toilets many years ago and made a forward-looking layout. From the launch of the "Smart Double Q" series of smart toilets in 2016 to the release of the new R series of smart all-in-one machines in 2021, Hengjie has always insisted on focusing on user pain points and needs, constantly polishing the three core functions of "flushing, washing, and sanitation", and We create products of excellent quality with industry-leading original technology and intelligent manufacturing processes that strive for excellence. Up to now, Hengjie is not only the No. 1 smart toilet industry standardThe drafting unit has also undertaken special research work related to national and industry standards for many times, and has become a participant in the formulation of more than 60 national and industry standards, becoming the "pioneer" of China's smart toilet category.
"The product is the work" is Hengjie's requirement for engineers, and it is also Hengjie's attitude in R&D, design, production and manufacturing. As Ding Wei said: "Making products that are truly worthy of customers will eventually win the favor of the market." This has also been confirmed by data. According to the "Ovi Cloud Network Cable" shared by Guo Meide, President of Aowei Cloud Network, at the press conference According to the above data, in the fiercely competitive mid-to-high-end market environment, the online sales of Hengjie all-in-one machines have increased year by year. Since entering the market in 2016, they have achieved a growth of 303.7%. In 2020, Hengjie's intelligent all-in-one machine won the top 1 list of new products, accounting for 12.1% of the entire consumer market, and won multiple awards.
Dual breakthroughs in smart technology and life aesthetics to upgrade the quality of life
With the upgrade of consumption, the functions of smart toilets such as no water pressure limit, water inlet filtration, waterproof level, one-click use, antibacterial and sterilization have become the needs of many types of consumers in different home environments. Therefore, smart all-in-one machines have also been in recent years. Gain favor from the high-net-worth consumer market. The huge market space has attracted many brands to enter the market, and the phenomenon of product homogeneity has become increasingly prominent. However, Hengjie always believes that only products that truly consider user experience can finally gain market share and become a benchmark for the industry to imitate.
In order to meet the diverse needs of different segmented scenarios and different users, Hengjie has been constantly challenging the limits of intelligent manufacturing of smart toilets in recent years. Hengjie's new R series smart all-in-one machine released on this list not only uses a minimalist aesthetic design in appearance, but also won the 2021 Red Dot Design Award before it was launched. It is also equipped with a new water power in function. Flushing system, Hengjing Sterilization 2.0 system, patented lid opening sensor design, intelligent cleaning positioning function, high-frequency pulse massage flushing function, and high-efficiency dual deodorization module. It is worth mentioning that the R series intelligent all-in-one machine also uses humanized operation methods including one-button knobs, remote controls, and Hengjie intelligent bathroom systems for the first time, and has also set a better example for the digital development of the bathroom industry. .
Regarding the launch of new products, Ding Wei said frankly: "Good products and good brands must firmly grasp the consumer experience. Hengjie always insists on establishing projects one by one based on the needs and pain points of domestic consumers, and is looking for projects across the country and even the world. Professional and technical talents in the industry fully support innovative research and development. The new R series of intelligent all-in-one machines are launched, with high technical content and strong problem-solving capabilities, achieving dual breakthroughs in technology and design. This is not only the strength of a single series of Hengjie Enterprises. The display is the wisdom of the entire sanitary ware industry.Demonstrating the ability to create strength through intelligence. ”
Mr. Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, also said frankly at the press conference: "Currently, the penetration rate of smart toilet seats in my country is only about 5%, and the first-line industry is about 10%. The market space is huge. How to seize this historical opportunity and promote The development and growth of China's smart bathroom industry requires the joint efforts of the entire industry, and it also requires the efforts and contributions of more smart bathroom experts like Hengjie who use craftsmanship, innovation and intelligence to create each product with persistence and focus."
A few years ago, China's sanitary ware industry was hit by the "pain point" of Japan's toilet seats, which also made more companies realize that only innovative supply can activate and meet multi-level consumer demands. After several years of hard work, my country's smart bathroom industry has risen rapidly. Hengjie, by virtue of its forward-looking layout and dedication to R&D and innovation, has grown into a representative brand in China's smart toilet industry. This time, Hengjie is the first professional bathroom brand to debut at the AWE exhibition, which is a milestone for the entire bathroom industry. 2021 will also be the first year of explosive growth for smart bathrooms. As a giant in the smart toilet industry, Hengjie is also worth looking forward to in the future.
