On March 30, "Home Development · Sharp Arrow 2021 - Wrigley Home Customization 2021 Dealer Annual Meeting" concluded successfully. After what Wrigley Home Customization has experienced in 2020, what new journey will it embark on and what outstanding new products will it bring?
Going directly to the annual meeting, we will review the achievements and shortcomings of 2020, and also witness the birth of Wrigley's new home customization plan. Through this annual meeting, we will clarify the brand development direction and strategy, establish a brand image, and draw closer to the old merchants. The distance between the dealer and the company creates a strong atmosphere of "manufacturer is one family"!
The 2021 dealer meeting officially opens
The annual meeting kicked off with a video reviewing the major history of Wrigley Home Customization. In the past year, Wrigley Home Customization embarked on strategic upgrades, deepened reforms through multiple channels, and based on long-term future development, started the first step of the three-year plan! In the future, we will also implement the development concept of "full space customization, one-stop configuration", innovate people's smart living spaces, and create personalized space solutions!
Xie Yuerong, Chairman of Wrigley Home Furnishing Group, delivered an opening speech at this annual meeting. Mr. Xie recognized the past achievements of Wrigley Home Furnishing Customization and placed high hopes for future development! And from the aspects of brand, exhibition hall, production, quality, informatization, after-sales, etc., a clear development strategy is proposed and the future development direction is pointed out!
Faced with the current market environment, Mr. Xie said: "Wrigley Home Customization must implement differentiated product strategies and cultivate Wrigley's characteristic star products. In addition, we must develop in all channels. In addition to showroom retail, we also need to do engineering and home decoration business. , build a corporate team. ”
Subsequently, Zhao Bin, general manager of Wrigley Home Customization Division, gave a speech with the theme of "Fast Home Development·Strong Arrow 2021". Facing the severe market environment in 2020, Mr. Zhao has gone through a number of reform measures as a leader. Promote Wrigley home customization to develop further.
Mr. Zhao said: “Faced with the negligible achievements in 2020, we need to reflect on past problems and comprehensivelyComprehensively improve system support and make products more marketable. In the current era of traffic, we must empower terminal development with our brand, change our thinking model, actively market, accelerate market layout, and fully cover the prefecture-level market. ”
"In the plan for 2021, we will take the four major marketing strategies as the direction, comprehensively lay out the market from customization + retail dual channels, improve infrastructure construction, and proceed to active marketing and refined management to accelerate development and move towards three years Plan for step two."
Zhao Jiajun, deputy general manager of the manufacturing center of Wrigley Home Customization Division, helps the market break through from product quality improvement, delivery guarantee, service improvement, and intelligent manufacturing, so as to comprehensively improve quality delivery services: "Integrated standard upgrade, full-process service system, Guaranteed quality and on-time delivery! ”
Product image design is also one of the important aspects of strategic development. Yan Enxiong, director of the R&D Center of Wrigley Home Customization Division, explained the direction of product design based on market trends and brand positioning. Mr. Yan said: "Giving products a higher appearance through design Value and worth! ”
Liu Dequan, manager of the information management department of Wrigley Home Customization Division, used professional information software to demonstrate the importance of smart marketing and proposed a three-year plan to accelerate traffic fission and use data to make profits by establishing information links. , strengthen operations.
In home customization, in addition to the whole-house hardware creation, soft furnishings have become an indispensable link. Wang Xiaonan, director of supporting furniture, showed everyone the skills of furniture matching and how to provide customers with better living habits while satisfying them. More comprehensive home solutions.
Improve back-end system support to empower front-end marketing. In addition, we further improve marketing efficiency by publicizing and implementing marketing support policies. Chen Zhangjian, director of the second sales department of Wrigley Home Customization Division, preached on the 2021 marketing support policy system, empowering terminals, and multi-channel marketing support!
Taking the opportunity of the annual meeting, when all the dealers’ families gathered together, He Shuaifeng, the sales director of Wrigley Home Customization Division, opened the 5.1 national event kick-off meeting to discuss the methods and advantages of this event.Promote and implement preferential policies, event promotions, etc., and propose detailed implementation plans, implement task goals and incentive policies, subdivide tasks to stores/individuals, and finally use military orders as evidence to swear a high-level oath to sprint towards the goal and work hard to achieve the goal. If you keep going, you will definitely complete the set mission!
Two strong forces join forces to create a win-win situation. Siemens, the long-term strategic partner of Wrigley Home Furnishing Customization, was also invited to attend this event. Mr. Wyschka Thomas, Senior Director of Siemens Home Furnishing Retail Channel China, spoke about "Siemens Home Appliances and Wrigley We will share the theme "Strategic Cooperation" and answer questions on how to stabilize supply sources, how to achieve price stability in regional markets, and terminal after-sales.
Mr. Thomas said: "Siemens hopes to continue to achieve long-term and in-depth strategic cooperation with Wrigley Home Customization in the future, jointly explore the mid-to-high-end market, provide consumers with integrated home solutions, work hand in hand, join forces, and create brilliance together!"< /p>
Honorary moment, role model power
To set an example and light up the benchmark for progress, the 2021 Dealer Annual Meeting Awards Ceremony was grandly opened to commend dealers who have performed well in the past year. Warm congratulations to the following stores for winning honors for their outstanding results. We will use excellence as the list in 2021 and make progress together. , achieve great results again!
2020 Store Style Award
2020 Business Breakthrough Award
2020 New Power Award
2020 Enterprising Award
2021 Wrigley Home Customized Dealers Annual Meeting Thanksgiving Dinner
Toast a toast to the development of Changhong and march into a better future together! The Wrigley Home Customization 2021 Dealer Annual Meeting Dinner kicked off with the toasts of the leaders. The dinner was presented with exciting programs, and multiple rounds of games and draws were used for interaction, pushing the atmosphere to the climax of the dinner!
Wrigley Home Customization 2021 Dealer Annual Meeting concluded successfully! I believe that after this conference, everyone has full confidence in the development of Wrigley Home Customization. In the future, let us gallop forward hand in hand to witness Wrigley Home Customization set sail and create greater glory!
