Show China’s confidence and unleash the power of its brand! On December 8, 2020, the 6th China Brand Forum hosted by People's Daily was grandly held in Beijing. Ji Bingxuan, Vice Chairman of the Standing Committee of the National People's Congress, Guo Weimin, member of the Executive Council of the Central Propaganda Department and Deputy Director of the State Council Information Office, People's Daily President and Editor-in-Chief Tuo Zhen and other leaders attended the opening ceremony and delivered speeches.
Hengjie gained a lot from this forum: As a representative brand of new domestic products for home furnishings, Hengjie was selected into the People's Daily's "Brand Power Plan"; Mr. Ding Wei, CEO of Hengjie Group, was invited to deliver a keynote speech and communicated with Huawei and Yili , Gree, Moutai, Evergrande and other leading brands in China, focusing on the central government's strategic deployment of brand power, jointly discussed good strategies for brand building and jointly drew up brand development prospects; at the same time, Hengjie was also successfully selected as the "2020 Chinese Brand Innovation Cases" ”, becoming a benchmark brand that demonstrates China’s spirit, China’s strength and China’s responsibility.
Persistence in quality and people-oriented
Create a benchmark for Chinese brands in the home furnishing industry
As the only representative of China's home furnishing industry, Mr. Ding Wei, CEO of Hengjie Group, delivered a keynote speech at the forum titled "Creating a Chinese Brand Benchmark in the Home Furnishing Industry and Improving the Quality of Chinese Family Life." Mr. Ding Wei said that the strength of the country relies on the cohesion of hundreds of millions of families. The improvement of the quality of life of hundreds of millions of families also reflects the progress of the country's economic development. The booming home product market provides a broad space for home furnishing companies to build brands.
How should the home furnishing industry build a brand benchmark? Mr. Ding Wei believes that every outstanding enterprise has its own experience and answers. What leads to the same goal is to abandon the tendency to turn away from reality and return to the essence and original intention of manufacturing. For Hengjie, as a member of the manufacturing industry, it is to uphold the brand spirit of "perseverance, focus on quality", shoulder the responsibility of "focus on quality, continuous innovation, advocate environmental protection, and strive to improve consumers' quality of life through products and services" ” brand mission.
Based on his own brand building practice, Mr. Ding Wei "grasps the two elements of 'quality' and 'wisdom'", "adhere to leading with innovative technology", "strengthens communication and emotional links with mainstream consumer groups", " Actively fulfilling social responsibilities" and other aspects, elaborated on Hengjie's experience and insights in building a Chinese brand benchmark in the home furnishing industry.
How to build a benchmark brand from temporary to sustainable? Mr. Ding Wei believes that on the one hand, it is necessary to enhance comprehensive strength and drive industrial upgrading through continuous innovation; on the other hand, it is inseparable from the specific guidance of corporate culture and core values. Hengjie puts forward the core values of "customer satisfaction, employee satisfaction, shareholder satisfaction, and social satisfaction", insists on people-oriented, and promotes the integration and coordination of the overall system of Hengjie Group through the practical implementation of "four satisfactions" and promotes the implementation of new strategies. Give Hengjie stronger comprehensive competitiveness.
First time in home furnishing industry
Hengjie was selected into the "Brand Power Plan"
The rise of Chinese brands relies on the strength of China’s national power. Facing the opportunities of the times, Chinese brands have taken advantage of the momentum and completed the century-old brand journey of Western countries in decades. At this national forum platform, Hengjie, as the only representative brand of new domestic products for home furnishings, was selected into the "Brand Power Plan", and its exemplary significance has attracted much attention. In just 22 years, Hengjie has become the leading brand in the industry, which is inseparable from its persistence and practice of its original intention of "creating a representative of Chinese quality in the home furnishing industry".
The foundation of the brand is quality, and Hengjie regards quality as its life. At present, Hengjie has a full-category intelligent manufacturing production base that has achieved collaborative integration, a complete quality management system, and the system controls the entire production process. Strict corporate internal control standards are set in every link to ensure high-quality products. It is precisely based on this that Hengjie's benchmark product can be seen at every node of industry development - the smart double-Q toilet with "high IQ and higher EQ", which has brought Chinese families into the 3.5L super water-saving era. Super cyclone toilet, etc. In the industry's authoritative boiling cup quality evaluation, Hengjie was not only the only bathroom brand to win the "Boiling Cup" quality gold medal in the five major bathroom categories, but also won the heavy "Bathroom Quality Evergreen Award".
Hengjie has always insisted on leading industrial development with innovative technology. At present, Hengjie has built a full-category R&D center. The Hengjie R&D center laboratory has a total area of more than 4,000 square meters. It has obtained the "Satellite Plan" laboratory of the National CNAS Laboratory, the National Water Efficiency Laboratory, and the well-known foreign third-party testing agency ITS. Recognized by many authoritative qualifications. Relying on its innovative R&D platform, Hengjie has mastered nearly a thousand core patented technologies for sanitary ware. Take the Q9 intelligent all-in-one computer as an example. One product integrates 47 patented technologies, which can be said to be “innovation everywhere”.
With its leading technological advantages, Hengjie has not only become the first drafting unit of the "Smart Toilet" industry standard, but has also undertaken special research work related to national and industry standards for many times, and has participated in the formulation of more than 50 national and industry standards. who. It can be said that Hengjie has become a high-level representative of China's bathroom technology.
Hengjie has a duty to fulfill its social responsibilities. When the epidemic hit, Hengjie combined its own industry attributes and professional characteristics to immediately come up with the "Hengjie Plan" to respond to the epidemic and protect Chinese families. From supporting the construction of isolation hospitals across the country, including Wuhan Huoshenshan Hospital, to launching "Hengjie Online - Bathroom 24-hour remote troubleshooting service" for household users across the country, regardless of brand, Hengjie believes that its responsibility to society is the key to its brand the height of development.
At the same time, Hengjie always attaches great importance to communication and brand links with mainstream consumer groups. From cooperating with excellent platforms such as Wu Xiaobo Channel and Forbidden City Palace Culture to jointly launch the "New Domestic Product Intelligent Manufacturing Plan", to releasing more than a hundred new products of the "First Product Guardian Series" "at home", to joining forces with multiple authoritative health platforms such as Lilac Doctor and NetEase Health. and experts, continue to output the "Guardian Plan" for Chinese families' bathroom life, Hengjie uses actions to protect thousands of Chinese families, so that consumers have more confidence in Chinese brands.
Brand building is related to economic and social development, the country's comprehensive strength and people's quality of life, and the launch of the "Brand Power Plan" is to thoroughly implement the central government's deployment of brand power and manufacturing power, actively explore new models of Chinese brand communication, and help The innovative practice of Chinese brands going global will surely have a significant impact and positive results.
Taking the selection into the "Brand Power Plan" as a new starting point, Hengjie will work together with outstanding enterprises to assume the mission and responsibility of strengthening Chinese brands and the country, and become a representative of China's image, embodying the Chinese spirit, and having international core competitiveness. of Chinese brands. A drop of water penetrates a stone, and the traveler is far away. Hengjie will continue to uphold the brand spirit of "perseverance and dedication to quality" and strive to build high-quality Chinese brands to help Chinese consumers have a higher-quality bathroom life.
