Since the opening of the event, the China Design New Youth Competition has been a hot topic in the industry and has attracted thousands of outstanding designers across the country to participate in this event. After many rounds of exciting competition and rigorous selection, at the Guangzhou Design Week on December 5, the TOP100 list of the National New Design Youth Finals was finally released, and the long-awaited selection results were officially announced!
So, what are the highlights of this sensational design week event?
01 China’s design ecosystem empowers young designers
The annual selection of China's New Design Youth (2020) is a national young designer selection event jointly sponsored by Guangzhou Design Week and Oceano Brand. It is hoped that through a set of good design works, an outstanding young designer will be discovered and help Promote China's new generation of young designers with diverse cultures, active thinking, and pursuit of innovation from good to great. It provides design roadshows from cities to regions, provides advanced design knowledge training, and arouses the new generation of young designers to pay attention to thinking about lifestyle, research on spatial aesthetics, and explore more design possibilities.
At the opening of the event, Mr. Ding Tongwen, President of Oceano Ceramics, the organizer of the event, highly explained the impact of China’s new design youth on the designer group and the The intrinsic value of the Oceano brand itself.
△Opening speech by the President of Oceano Ceramics
“How long does it take for a designer to grow up?”
Then Mr. Han Shengfeng, the design director of Oceano Ceramics, came on stage and gave us the answer.
He pointed out that "good works + good learning + good platform" are the elements for modern design elites to achieve their own career development, and Oceano has been committed to multi-dimensional methods such as study tours, course exchanges, and media platforms. Build a growth ecosystem more suitable for the new generation of designers. The selection activity of China’s New Design Youth is an important part of it.
△Oshennuo Ceramics Design Director Han Shengfeng
02 The celebrity lineup set off the event
How come such a major event has so few famous designers taking part? The organizer of this event also invited famous interior designers Chen Wu,The famous Israeli designer Ariel Hovav, Du Heng, the founder of the D.HOUSE art home brand, and many other distinguished guests came to the scene to share top design concepts with the guests at close range.
As an international business innovation expert in the pan-entertainment industry, Mr. Chen Wu gave the guests an in-depth explanation of the development trends of commercial entertainment space design, starting from economic market trends. Integrating the humanistic thoughts of distinctive art and culture, as well as innovative design concepts and exploration methods under the idea of de-bordering, can bring about unprecedented changes in commercial design.
△Famous interior designer Chen Wu
How does diversity affect design? This argument is hidden in every design of the famous Israeli designer Ariel Hovav. In the process of sharing his creative ideas, Ariel Hovav talked about the value of diversity in design. The designer's conception and practice are all derived from the research and thinking on the diverse elements of the project, including users, regions, materials, shapes, etc. It is diversity that creates design thinking and possibilities.
△Famous Israeli designer Ariel Hovav
Teacher Du Heng, who specializes in interior space and furniture furnishings and artwork design, gave a wonderful speech on "space beauty" to the guests. In a business era with excess rationality and insufficient beauty, the value of perceptual beauty has become increasingly prominent. Designers can enhance the design value of projects with innovative thinking and cultural elements through visual design.
△D.HOUSE art home brand founder Du Heng
03 Moment of Glory, a tribute to the new generation of Chinese design
The highlight moment of this event was of course the awards ceremony announced by the TOP100 designers. Chen Wu, Ariel Hovav, Du Heng and other guests personally presented awards to the selected designers on the spot. 100 outstanding designers stood out from thousands of participants across the country and showed the public the heritage and creativity of Chinese design with their excellent works.
On this stage, the "Urban Design Mentor" and "Urban Recommender Officer" of China's New Design Youth in 2020 were also selected. The discovery and cultivation of outstanding designers naturally require opportunities and platforms provided by outstanding companies and institutions. , and cannot do without the guidance of industry-renowned mentors.
In the context of industrial innovation and design internationalization, China's new generation of designers have demonstrated their strong vitality and creativity to the entire industry through the big stage of China's New Design Youth hosted by Oceano. The gradually formed multifaceted ecosystem of "enterprises-institutions-designer groups" has also been upgraded from theory to value practice, providing a good platform for the development of young designers.
