The annual 618 Mid-year Sale has come to an end, and various battle reports, transcripts, and rankings have also been released. As the champion of the kitchen and bathroom industry last year, Wrigley Bathroom once again won the first place with its strong brand strength and technological innovation that keeps pace with the times, becoming one of the biggest winners of the 618 Shopping Festival.
01 Online Tmall, JD.com, and Suning are leading the industry with exponential explosions
During the mid-year promotion period, Wrigley Bathroom Ware achieved proud results from the sales end to the consumer end. The sales data for the entire June led the bathroom industry. After Wrigley Bathroom became the double champion in Tmall and JD.com industry brand rankings in 2019, 618 once again won the first place in industry sales across the entire network in 2020!
Official statistics from Tmall, the largest sales platform, show that from June 1 to June 20, Wrigley Sanitary Ware led the way in B2C sales on Tmall platform, firmly holding the title of champion. In addition, Wrigley Sanitary Ware’s new retail store also performed well, ranking first in Tmall’s intra-city shopping rankings. At the same time, JD.com and Suning.com also achieved top results. In this 618 Mid-year Sale, Wrigley Bathroom once again became one of the most popular home building materials brands among consumers.
The fundamental reason behind these excellent results is that Wrigley Sanitary Ware has a large dealer system, a complete and mature supply chain, efficient internal organization and coordination capabilities, and considerate service experience as support. And with a brand-new new retail form, the online Internet power and offline physical store terminals form a true synergy, thereby completing the optimization and upgrading of the e-commerce platform and physical retail storefronts in the commercial dimension. At the same time, as a representative of China's innovative high-end sanitary ware brands, Wrigley Sanitary Ware has always insisted on strengthening product design and research and development and expanding innovative marketing models to drive the brand forward.
02 From channel to content, the live broadcast of "Rongge" gives more value to Wrigley Bathroom
Based on the rapid development of the live broadcast industry, Wrigley Sanitary Ware has also tried more new live broadcast methods from the live broadcast of goods. Taking Wrigley Bathroom 615 "Healing Room Super Talk" live broadcast as an example, the total exposure of this live broadcast promotion was 39.28 million , while bringing goods live, it integrates communication elements such as "hot memes", "word-making", and topical stars. Qi Pa said that the famous debater Fu Seoul and Wrigley executives double IThe P combination launched a high-energy battle interaction. The rich and interesting live broadcast format shortened the distance between the brand and consumers and attracted huge traffic attention to the brand.
03 Overcoming obstacles, Wrigley Bathroom rides on the wind and waves
During the 618 promotion period, Arrow Bathroom Intelligent E Series toilets have become the most popular smart series products on the Internet with their efficient cleaning and flushing, antibacterial, self-cleaning and other advantageous functions. Arrow Bathroom Combination In the context of consumption upgrading, consumers have personalized needs. Through product category upgrades and intelligent technology innovation, products have been widely praised by the market once they are launched.
After 26 years of continuous exploration, from the development and launch of the first one-piece toilet to once again becoming the "designated ceramic sanitary ware supplier of the China Pavilion at the 2020 Dubai Expo", today's Wrigley Sanitary Ware not only represents the rapid transformation of Chinese private enterprises into The good direction of high-quality development also represents the rise of Chinese bathroom brands in the international market.
(This article is provided by the enterprise)
