< span style="font-family:Microsoft Yahei"> As the domestic market becomes saturated and competition among brands intensifies, more and more home furnishing companies are accelerating their expansion into overseas markets. However, the sudden COVID-19 epidemic has brought difficulties and crises to export companies, such as restricted sales, loss of customers, and blocked market development. On June 18, Dongpeng and Opple took the lead and joined forces with the five leading brands in the home furnishing industry, Siji Muge, Robam Electric and Holike, to jointly launch the first "Champion Brand International Cooperation Alliance" for overseas markets through cloud signing. ” aims to share channels, integrate resources, jointly explore overseas markets, and is committed to providing global consumers with one-stop solutions for high-quality home furnishings.
Ye Weixian, Channel Director of Dongpeng Holdings International Marketing Center< /span>
Jin Xin, General Manager of Op Lighting International Business Unit
△Ge Wanli, Director of Siji Muge International Business Department
△Wu Erjian, Overseas Engineering Director of Robam Electric
△Peng Huidi, Manager of Overseas Channel Development Department of Holike
Deep cross-industry cooperation Multi-dimensional breakthroughs in channels< /span>
< span style="background-color:#ffffff"> As the international epidemic situation eases and society and life in various countries gradually return to the right track, overseas terminal owners will have stronger requirements for quality of life and healthy living, so they will be more cautious in choosing building materials and products, and will also pay more attention to brand and product quality. Pay more attention to the fact that this time, five leading Chinese building materials and home furnishing brands, Dongpeng, Opple Lighting, Siji Muge, Robam Electrical Appliances and Holike, voluntarily formed the industry's first non-industry company to provide high-quality one-stop solutions for home furnishings to global overseas markets. The cooperative organization"International Champions League" will give full play to the alliance's huge brand value, social value, consumer value and member value, and provide complementary advantages in resources for the existing overseas sales network through the sharing of channels and end customer resources. , while assisting the development of emerging markets and enhancing collaborative cooperation in engineering projects, distribution channel construction and brand promotion for mutual benefit.
Join forces to let Chinese brands win respect from the world
All brands under the International Champions League are industry leaders Brand, with leading sales volume, high visibility, good market reputation and huge brand value, it provides a strong endorsement for China's first building materials and home furnishing brand overseas alliance. Moreover, each member has strong independent research and development capabilities. Through independently developed green and environmentally friendly products, it has been committed to the development of green and healthy human settlements and promotes the sustainable development process of society; through mutual exchanges, mutual recommendations, and mutual endorsements, members have developed from the original "Individual combat" has been changed to strategic alliance-style collective combat, which effectively enhances international visibility and expands the influence of Chinese home furnishing brands.
“Although Chinese traditional building materials and home furnishing brands have already begun to expand into the international market, over the past few decades, Due to a combination of external factors such as market competition, trade barriers, cultural value conflicts, and internal factors such as policies, management models, and product quality, there are only a few Chinese home furnishing companies that have truly made international brands and are recognized by the world. This time The epidemic also forces us to make further reflections; Dongpeng has alwaysAdhering to the gene of innovation, we have been committed to making Chinese ceramics respected by the world. This time we launched the International Alliance of Champion Brands, hoping to unite leading brands in the industry to break through the original "single soldier" model, interconnect and leverage on strong brand advantages Truly make Chinese brands respected by the world. ”
-Dongpeng Holdings
"China's lighting industry is in a leading position in the world. We hope to work with our colleagues in the cross-industry alliance to transform China's strong productivity advantages into brand advantages and serve the world with better product quality and more favorable prices. Consumers around the world ”
-Op Lighting< /span>
“As the number one brand in China’s solar thermal industry, Siji Muge has been committed to the construction and creation of world brands over the past 20 years. However, due to some regional and cultural differences, including some small businesses and small workshops, the slander of Chinese manufacturing , which has hindered the promotion and sales of Chinese brands overseas. I hope to use this international alliance of champion brands organized by Dongpeng to work hand in hand with leading companies in various industries, go overseas together, and take advantage of each other's momentum to achieve better international brand promotion. and promotion to increase the overseas influence of our Four Seasons Muge brand.influence and expand our overseas sales channels. "
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“This time we compete with domestic The mainstream brands in the market jointly promote the Champion Brand International Cooperation Alliance, aiming to build a cooperation platform through alliances through the potential energy and channel advantages of their respective brands' overseas development, and openly share their respective brands' overseas channel resources and exchange brand international operation experience. Further promote the internationalization process of Chinese brands. ”
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"GACTB, as its name suggests, is a champion alliance, bringing together China's top building materials and home furnishing brands. We hope to leverage their respective brand strength and channel advantages to form a strong alliance and incorporate new concepts - to further provide "one-stop" for international consumers. "Style" service. This will definitely enhance international consumers' awareness of Chinese brands, open a new page for the development of the international home building materials market, and allow international consumers to pursue high-quality homes and enjoy life. A new era. What I hope more is that in this most difficult time for international trade, we can go through ups and downs together, but we can trust and support each other, work together and help each other, and gain a place in the world. ”
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Dongpeng Group was founded in 1972Pengfei has been in business for 48 years. From a single ceramic tile manufacturer, it gradually covers bathroom, wooden flooring, coatings, accessories, whole house customization, complete home furnishing and other businesses. , has developed into a world-class integrated home furnishing one-stop service provider with more than 7,000 retail stores and products exported to 106 countries and regions on 6 continents around the world. Through unremitting product innovation and technological development, Dongpeng has become a leading brand in China's ceramic industry. As well as one of the largest ceramic manufacturers and trendsetters, Dongpeng International Trade, as the overseas branch of Dongpeng Ceramics, the leading brand of Dongpeng Group, targets the mid-to-high-end consumer market, provides a full range of ceramic tile products and related supporting services, and is committed to making China Respected by the ceramic world, let Chinese brands go global.
（ This article is provided by the enterprise)
