Text/maoran
The last week seemed ordinary, but it was filled with a busy and anxious atmosphere.
For example, Social News.
On June 11, China Southern Airlines flight CZ392 from Dhaka, Bangladesh to Guangzhou found that 17 passengers were positive for the new coronavirus nucleic acid. According to the relevant provisions of the "Notice of the Civil Aviation Administration on Adjustments to International Passenger Flights" issued on June 4, this has triggered a circuit breaker condition for flights. The Civil Aviation Administration decided to take circuit breaker measures for this flight and suspend this flight and this route starting from June 22. Runs for 4 weeks.
On June 13, 36 new confirmed cases of COVID-19 were reported in Beijing. That night, many local netizens forwarded the "Forward Announcement" issued by the "Legal Daily". You must know that the "Beijing Daily" "The notice was issued just two weeks ago: Starting from 0:00 on June 6, Beijing's public health emergency response level has just been adjusted to Level 3 - which once made people think that major exhibitions in Beijing would soon be able to be held.
At about 16:40 on June 13, a tank truck exploded on the G15 Shenhai Expressway near Liangshan Village, Daxi Town, Wenling City, and rushed out of the expressway, causing damage to surrounding areas. The roofs of private houses and factories were blown off in the explosion. The accident killed 18 people on the 14th and 166 people were treated in the hospital.
And Entertainment News is everywhere here with the launch of Mango TV "Sister Riding the Wind and Waves" promotion content,Zhong Taojun deeply agrees: The whole network marketing is well done! Because another core project advantage of China Ceramics Network is its high website weight, strong network technology capabilities, and many brand-wide network marketing cases. So, “The final battle report data of the online voting of "China's Top Ten Brands of Architectural and Sanitary Ceramics in 2020" has also become one of the hottest highlights in the industry.
"Illustration of a major event in the ceramics industry that attracted more than 2 million people"
In addition, the "2020 China's Top Ten Building and Sanitary Ceramics Brands List" will be officially released on June 18, so stay tuned!
Of course, Industry news is also worth watching : "Jiangxi Gao'an invested 6.5 billion yuan in coal gasification project gasification unit commissioning", "77 Taowei related companies in Foshan were selected into the list of advantageous industrial products (first batch)", "26 Taowei and other related companies in Foshan were selected 'Hundred enterprises compete for the first' award list", "Jiangmen fully completed the shutdown and renovation of 40 coal-to-gas lines in September"...and, "On June 11, Hebei Qinhuangdao's cross-border rock formation project with a total investment of 2 billion yuan "Slab project starts" - In 2020, the hot word "rock slab" has become indispensable.
Don’t believe it? Zhongtaojun collected the following information about rock slabs from a large amount of information from June 8th to 14th:
On June 8, Deng Yong, vice president of New Mingzhu Ceramics Group and general manager of the Marketing Management Center, said at the 2020 Slate Home Application Trend Forum: "In addition to focusing on creating high-looking, With a high-performance, healthy and environmentally friendly slate product system, we pay more attention to providing users with systematic application solutions, so not only do we build our own slate processing centers, we also sign contracts with more than 40 slates across the country.The designated service center for slab processing provides our dealers and consumers with a full set of professional service systems for R&D, production, processing, sales, after-sales and other products, truly #bringing slabs into thousands of households. ”
Modena The gold medal fully intelligent thin slate production line constructed was officially put into production on site
On June 8, the gold medal fully intelligent thin slate production line built by Modena was officially put into operation, fully attacking the production of multi-specification and multi-thickness slates. The first rock slab produced by this production line made its perfect debut amidst much anticipation. Without using warm bricks during the trial production process, the first slab met the quality requirements and passed the cutting test.
On June 10, Shenghua Ceramics spent 100 million yuan to introduce advanced production equipment from Italian System and the top domestic Henlitai equipment. It will be launched on June 18 Two large rock slab production lines are put into operation every day, and the products will cover multiple specifications such as 760×2600㎜, 1200×2600㎜, 1200×3000㎜, and various thicknesses such as 6㎜, 10㎜, 12㎜, 15㎜, and 20㎜.
Hebei Lulong The project site of the ultra-thin slate project in Shimen Industrial Park, Economic Development Zone
On June 11, at the site of the Lingbiao ultra-thin slate project located in Shimen Industrial Park, Lulong Economic Development Zone, Hebei, the opening ceremony of Hebei Lingbiao Technology's new energy-saving ultra-thin slate project undertaken by Guangdong Zhongpeng Thermal Energy Technology was grand. Held. Lingbiao Technology has invested in the ultra-thin board/rock board project across borders and is very optimistic about the application prospects of rock boards in home furnishings and cabinet countertops. The entire project covers an area of 325 acres and will be built to produce more than 10 million square meters of new energy-saving ultra-thin boards. There are 4 slate production lines (divided into two phases). The main supporting equipment is an Italian fully automatic roller press, a fully automatic glaze spraying system, a fully automatic printing machine and a fully automatic pressurizing system, a digital inkjet machine, and an automatic polishing and edge grinding machine. There are more than 600 sets (sets) of multi-disk cutting machines and other equipment, including 2 in the first phase. The annual output of single line is more than 2 million square meters of new energy-saving ultra-thin rock slabs, with a total investment of more than 2 billion yuan.
On June 14, the "Get ready and set off at the right time -" jointly organized by the International Famous Furniture (Dongguan) Exhibition and the Foshan (International) Ceramics and Bathroom Expo. — Summit Dialogue: Development Trends and Transformations of Decoration and Slabs", opened in the Dechi Decoration Exhibition Hall of the Famous Home Furnishing Expo Park, Hall 9, China Houjie Exhibition Center. The dialogue united the first-line brands in the industry and brought together experts in the fields of decoration and slates. , focusing on the value and dynamics of the industry, centered on the two hot words "full decoration" and "rock slab", discussing the development trends of the industry, and exploring how home furnishing companies can break through in the rapidly changing industry form, and provide suggestions for the development of large home furnishings.
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It can be seen that the one that really rides the waves in the industry is rock slab. No matter how bloody its price war is and it is constantly criticized by "others", it cannot resist its development momentum. For example, Yin Hong, secretary-general of the Foshan Ceramics Industry Association, shared the theme "The Pain & Dream of Slate Slabs" at the 2020 "Power of the Future" Sharing Session and the "2019-2020 China Building Sanitary Ceramics Development White Paper" first live broadcast event. /strong>.
Network diagram
"Stone slab" is indeed regarded as the "life-saving straw" for major ceramic brands or dealers to enter the blue ocean territory, so it is a dream place for most people in the industry to go to, but there are also a small number of people in the industry who are attracted by it. The "pain & dream" of existence finds different development directions.
A certain brand uses thin plates as the starting point for "making a fortune". Regarding the current hot "rock slabs", the person in charge of the brand said "disapprovingly": In the early years, we It was the first to launch large slabs with specifications above 3600㎜. It is well known that the production process formula of rock slabs and large slabs is actually the same. Nowadays, people just use new words to replace old ones, hoping to make a difference in price. See Seeing that the price of rock slabs has been "bombed" so low, we cannot go forward in the long run, so we also have "slates", but we will not change the "slogan" of brand product positioning, but it tells us that we need to expand other Investment channels, establish departments that are different from traditional investment models, and tap dealers in non-ceramic industries.
When a certain brand owner founded his brand, his dream was to create original design products and build a brand with cultural connotations. The development was good in the past few years. It once became an Internet celebrity brand in the industry because of the cultural characteristics of the exhibition hall design. However, with the increasing price war of slate slabs and the impact of the epidemic, sales staff in some industries have been laid off and started to start their own businesses. (In the words of this CEO, it is a "platform"), so: "Now the industry is almost destroyed. There are low-priced products everywhere, and many people have no moral integrity to sell their products. I It is difficult to recruit a salesperson now. Everyone thinks that they can just find an office with a few hundred square meters to build a platform and survive by speculating. Why bother working for the original company? I dare not ask about the existing terminal distribution? How can a business survive? However, I firmly believe that in the future, only by making our own unique products can we hold on to the blue ocean of the market. Therefore, no matter how difficult it is during this period, I will spend millions on new products and hundreds of thousands on renovations. Showroom relaunches a brand ”
"Slate", indeedIt is the future, but how to rely on it to truly move towards the future is worth pondering.
June 18
China Ceramics Network "618 Ceramic Brand Day"
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"2020 China's Top Ten Architectural and Sanitary Ceramics Brands List" will be released grandly
Who will be selected into the "Top Ten Brands of Chinese Rock Slabs/Large Slabs"?
Please pay attention!
