Overview of the ceramic industry and focus on home furnishing hot spots.
Hello everyone! Today is May 2, 2022. Welcome to read this issue of "China Ceramics Daily·Weekly Hot Comments" which was postponed by one day due to Labor Day.
Unfavorable start!
Listed ceramic companies will suffer losses in the first quarter of 2022
On April 21, Huida Sanitary Ware released its first quarter report for 2022. During the reporting period, the company achieved operating income of approximately 680 million yuan, a year-on-year decrease of 4.20%; the net loss attributable to shareholders of the listed company was approximately 1.3796 million yuan, a year-on-year decrease of 103.43%; net loss attributable to shareholders of the listed company after excluding non-recurring gains and losses The net loss was approximately 23.6032 million yuan, a year-on-year decrease of 186.57%. The announcement stated that the decline in net profit was mainly caused by the 5.54 percentage point year-on-year decrease in gross profit margin; the decrease in gross profit margin was mainly caused by the increase in fixed costs due to the suspension of production at the Tangshan base due to the epidemic.
Source: Securities Times
Commentary:
For the ceramic industry, April can be called "Black April".
Many listed ceramic companies have successively released their 2021 annual reports, stating that profits will fall sharply in 2021; two listed ceramic companies encountered the stock market's "Super Black Monday", both falling by the limit; three listed ceramic companies have announced that in the first quarter of 2022 In terms of losses, in addition to Huida Sanitary Ware's "net loss attributable to shareholders of listed companies was approximately 1.3796 million yuan, a year-on-year decrease of 103.43%", there was also Mona Lisa's "net profit attributable to shareholders of listed companies -73.8169 million yuan"Yuan, a decrease of 256.79% compared with the same period last year", and Dongpeng Holdings' "net profit loss attributable to listed shareholders was 77.0408 million yuan, a decrease of 248.23% compared with the same period last year."
What’s happening to the ceramic industry? What happened to the listed ceramic companies? The reasons that can be found are nothing more than the continued price increases of raw and auxiliary materials and energy since 2021, the increase in "dual carbon and dual control", frequent thunderstorms by real estate companies and the endless COVID-19 epidemic, resulting in their production and operation costs continuing to rise.
But being in the same environment and facing the same difficulties, why are other listed companies in the field of home building materials not as miserable as listed ceramic companies? Let’s take a look at a few sets of data:
Oppein Home's revenue in 2021 will be 20.442 billion yuan, a year-on-year increase of 38.68%, and the net profit attributable to shareholders of listed companies will be 2.666 billion yuan, a year-on-year increase of 29.23%; the revenue in the first quarter of 2022 will be approximately 4.144 billion yuan, The net profit attributable to shareholders of the listed company is approximately 253 million yuan.
Oriental Yuhong’s revenue in 2021 will be 31.892 billion yuan, a year-on-year increase of 4.676, and the net profit attributable to shareholders of listed companies will be 4.185 billion yuan, a year-on-year increase of 23.50%; the revenue in the first quarter of 2022 will be approximately 6.309 billion yuan, a year-on-year increase of 4.185 billion yuan. An increase of 17.31%, and the net profit attributable to shareholders of listed companies was approximately 317 million yuan, a year-on-year increase of 7.07%.
Fusemi's revenue in 2021 will be 1.537 billion yuan, a year-on-year increase of 15.76%, and the net profit attributable to shareholders of listed companies will be 918 million yuan, a year-on-year increase of 18.74%; in the first quarter of 2022, revenue will be 391 million yuan, a year-on-year increase 13.29%, and the net profit attributable to shareholders of listed companies was 226 million yuan, a year-on-year increase of 33.53%.
Of course, there are also non-ceramic listed companies in the field of home building materials that will see profits decline in 2021 and the first quarter of 2022, but they will not be as bleak as listed ceramic companies. Why is this?
Is their industry more advanced than the ceramic industry, or is their management more scientific than that of ceramic companies? Is it that their industry has a better position in the pan-home furnishing industry chain than the ceramic industry, or that their products have a higher status in decoration than ceramic tiles? ...The reasons behind this are worth pondering for every ceramic person.
The only one in Foshan!
New Pearl won the National May Day Labor Award
On April 28, Guangdong Province celebrated the May 1st International Labor Day and Model Worker Commendation Conference, and Foshan City celebrated the May 1st International Labor Day Conference. New Mingzhu Group Co., Ltd., headquartered in Nanzhuang, won the "National May Day Labor Award". This is the affirmation of the All-China Federation of Trade Unions and all walks of life to New Pearl Group’s energy-saving, emission reduction, and green development route. It is also the recognition of New Pearl’s technology-driven and independent innovation capabilities. It is also a high degree of recognition of New Pearl’s honesty and trustworthiness and conscious fulfillment of social responsibilities. approval.
Source: Foshan +
Commentary:
It is reported that New Pearl Group is the only enterprise in Foshan to win this honor ("National May Day Labor Certificate") in 2022.
At the same time, several ceramic enterprise groups or employees have won relevant honors: Xie Zhijun, technical director of Mona Lisa Group's Production Technology Center, won the "National May Day Labor Medal"; Dongpeng Holdings International Innovation Center Technology Comprehensive Management Department head Zhong Baomin won the "Guangdong Province May Day Labor Medal", Fengcheng Dongpeng Ceramics Co., Ltd., a subsidiary of Dongpeng Holdings, won the "Jiangxi Province May Day Labor Medal"; Yu Guoming, director of the glazed tile production plant of Hongtao Company, a subsidiary of Hongyu Group, won the "Guangdong Province May 1st Labor Medal".
This is an honor that belongs to Foshan and other places and the ceramic industry. Of course, it also belongs to these ceramic companies and the winners themselves. They deserve praise and applause from the ceramic people.
However, the fly in the ointment is that among these "May 1st Labor Medal" winners, there seems to be no marketers in the ceramic industry, nor do there seem to be any grassroots employees, especially those on the front line of production.
As we all know, the selection and recognition of the "National May Day Labor Award" and the "National Worker Pioneer" are always oriented to the grassroots, the front line, and ordinary workers, with an emphasis on industrial workers. The "Notice on the Recommendation and Selection of the 2022 National May Day Labor Award and the National Workers' Pioneer" issued by the All-China Federation of Trade Unions clearly states thatThe medalists selected no less than 35% industrial workers, no less than 20% other front-line workers and professional and technical personnel, no less than 20% scientific and educational personnel, and no less than 10% migrant workers.
Of course, this notice emphasizes that a certain number of industrial workers, front-line workers, professional and technical personnel, scientific and educational personnel, and migrant workers should participate in the selection of the "National May Day Labor Award" and "National Workers' Pioneer Award". In terms of the overall industry ratio, it is normal for individual industries not to meet the requirements.
But in any case, the entire ceramic industry and all ceramic enterprises should create a working atmosphere in which "there are no good or bad positions, everyone can achieve something if they work hard", and mobilize the subjective initiative, work enthusiasm and ownership spirit of all ceramic people. Only in this way can all personnel of every ceramic enterprise work together to move forward and survive the industry's cold winter.
So necessary!
Recognize ceramic companies that do not default on employee wages< /p>
In 2021, Guangdong Shunhui Ceramics Co., Ltd., Guangdong No. 1 Ceramics Co., Ltd., Foshan Zhang Brothers Building Materials Co., Ltd., Foshan Zhongtaolian Supply Chain within the jurisdiction of Nanzhuang Town The four companies of the Service Co., Ltd. have never experienced wage arrears. At the same time, they have also made strong contributions to ensuring the payment of wages to migrant workers. They have fully safeguarded the legitimate rights and interests of migrant workers and social harmony and stability, and have been commended by Chancheng District. Recently, the Nanzhuang Town Comprehensive Administrative Law Enforcement Office, on behalf of the Chancheng District Leading Group Office for Eradicating Wage Arrears for Migrant Workers, commended the above four companies without wage arrears and issued "Advanced Unit" plaques to encourage them.
Source: Nanzhuang Town Leading Group Office for Wage Arrears Eradication
Commentary:
For the government to commend ceramic enterprises with no back wages,Some people (including even staff members of the commended ceramic companies) think it is completely unnecessary, on the grounds that shouldn’t it be a matter of course not to default on wages to employees? There is certainly no problem in looking at the problem from this perspective.
However, there are many things that we cannot look at in isolation.
Contrast that with the ceramic industry, where there are many companies that owe wages and the situation of wage arrears is very serious (some companies may not have paid employees for more than half a year), and there are many companies that are untrustworthy, and the situation of untrustworthiness is very serious (from January 1 to 4, 2022 On March 29, 117 ceramic companies across the country were included in the list of "persons subject to breach of trust", involving 21 provinces/cities, and the amount of breach of trust fines involved was as much as 380 million yuan). You will feel that this kind of commendation is real. It's so necessary.
Thumbs up for ceramic companies that abide by laws and regulations and have the courage to assume social responsibilities! What you carry on your shoulders is not only your own survival and development, but also the millions of families behind your employees and partners.
The central government’s latest tone!
Support localities to improve real estate policies based on actual conditions< /p>
The Political Bureau of the CPC Central Committee held a meeting on April 29 to analyze and study the current economic situation and economic work. The meeting emphasized that it is necessary to effectively manage and control key risks, maintain the bottom line of no systemic risks, adhere to the positioning that houses are for living in, not for speculation, support all localities to improve real estate policies based on local realities, and support rigid and improved housing needs , optimize the supervision of pre-sale funds for commercial housing and promote the stable and healthy development of the real estate market.
Source: CCTV News
Commentary:
"Effectively manage and control key risks, guard the bottom line of preventing systemic risks, and adhere to the positioning that houses are for living in, not for speculation." It only once again clarified that "housing is for living in, not for speculation."The main tone of the regulation is "to live in, not to speculate"; "Support localities to improve real estate policies based on local realities, support rigid and improved housing demand, optimize the supervision of pre-sale funds for commercial housing, and promote the stable and healthy development of the real estate market." This is the keynote of the Central Committee of the Communist Party of China on April 29. The most important signal sent by the Politburo meeting
Since the end of 2021, the concept of "supporting the demand for improved housing" has frequently appeared in the voices of regulatory authorities. This is very different from previous years. In the past, the emphasis was on meeting rigid needs, but this year, improvement needs have also been clarified as "reasonable needs" to be supported. So how to meet reasonable needs? Obviously, national regulation no longer applies one-size-fits-all, but supports local governments to implement city-specific policies, improve real estate policies, and provide support for rigid and improved needs.
Since the beginning of 2022, various parts of the country have successively introduced various easing policies for the property market, gradually releasing some of the originally restricted purchasing power. According to incomplete statistics, as of April 20, more than 85 cities across the country have relaxed regulations.
However, despite the successive favorable policies, it will take time for the real estate market to improve, and it will take even longer for the demand from the real estate market to be transmitted to the ceramic industry.
Some people in the real estate industry believe that for real estate companies and real estate people, the worst moment has passed, and the future is still worth looking forward to.
Where do ceramic people have confidence in the future?
