On October 14, the 11th China Real Estate and Pan-Home Industry Cross-Border Summit with the theme of "New Trends, Big Brands" and the 2021 "Top Ten Brands of Building and Sanitary Ceramics" Award Ceremony were held at the Louvre Museum in Foshan Held grandly at Sofitel Hotel. This year, in the 2021 "Top Ten Brands of Building and Sanitary Ceramics" selection, after two rounds of strict assessments, the preliminary evaluation (online voting) and the final evaluation (online voting + expert review), Niloglan CeramicsWith its strong brand comprehensive strength, it has won the recognition and support of the organizing committee and consumers, and successfully won the 2021 "Top Ten Antique Brick Brands" pound jackpot.
The "Top Ten Brands of Building and Sanitary Ceramics" selection event has been held for 11 consecutive years (session) and is known as the "Hundred Flowers Award in the Ceramic Industry". In recent years, it has become a scientific, rigorous and credible selection process. Became the “Ceramic Brand Trend Vane”. The reason why Nirogland stood out and won the award in this selection is not only the brand strength and influence accumulated through years of focusing on the field of antique bricks, but also its active layout in brand marketing, product research and development, channel construction and other aspects in 2021. and Fa Li also played a big role.
Focusing on the field of antique bricks for 42 years
Creative research and development leads the new trend in the industry
As an internationally renowned ceramic brand, Nerogrand has been focusing on the creative research and development of modern antique tiles for 42 years, and is committed to inheriting the spirit of Swiss quality and craftsmanship, allowing consumers to enjoy the beauty of the texture of ceramic tiles. Its products are mainly made of low-gloss anti-slip surfaces, matte surfaces, concave and convex surfaces, and semi-polished surfaces, and are made of composite fabrics, metals, cement and other materials. Their unique luster and texture have captured the hearts of more and more fashionable and high-taste people. favor.
In recent years, as people’s living standards have improved and consumer groups have become younger, groups such as those born in the 1990s and 2000s have gradually become the main force in household consumption. From the perspective of home style, the younger generation of consumers are more pursuing natural texture, simple but not simple home environment. Antique bricks combine natural and artistic textures, break away from the luxurious and eye-catching aesthetics of the old era, and perfectly match the home decoration needs of the younger generation of consumers. They have become the most popular decorative material among "refinementist" people such as those born in the 90s and 00s. .
Follow the marketIn line with the trend, Nilegrand recently launched the gold standard 750×1500mm supreme modern antique bricks in addition to the existing specifications. It strives to push the visual pattern and quality experience to a new dimension, and is deeply favored by consumers and designers pursuing differentiation. love.
It is reported that in order to create a healthy and harmonious home atmosphere without light pollution for consumers, Nirogland adheres to the humanized environmental protection concept when developing products, using unique antique glazes and combining it with "dry grain and semi-thrown" three-dimensional fabric technology , the product spots are all over the body, and the exterior and interior are the same. In addition, the 750×1500mm supreme large plate controls the light reflection coefficient within the physiological adaptation range of the human body, solving the problem of light pollution of bright ceramic tile products, making the product softer in texture, delicate and moist in light. In terms of layout design, the 750×1500mm Supreme slab has various brick surface effects such as matte surface, semi-polished surface, and concave and convex surface to maximize the space requirements. The granular touch and three-dimensional layering of the original stone on the brick surface are infinitely close to the touch of natural stone. It is suitable for the application of various styles such as wabi-sabi style, modern minimalist, Nordic, simple European, French, new Chinese style, and neo-classical.
It is revealed that in addition to the 750×1500mm specification, Nirogland will also launch a 900×1800mm large panel. The spark of minimalism and elegance collides to interpret the aesthetics and art of life, create a high-end and extremely comfortable space, and provide diversified satisfaction. High-end customer needs.
Based on high-quality product design
Strengthen channel construction and empower terminals
With its world-renowned Swiss exquisite craftsmanship and quality and Italy's innovative and unique design, Nerogrand is even more powerful in developing channels for designers and engineering channels. Therefore, in addition to store retail, Nilogland has always taken advantage of its product quality to strengthen channel construction and provide effective empowerment for terminal dealers.
Wang Linlin, marketing manager of Nile Grand Ceramics, said that the main targets of the designer channel are tooling, home decoration, design, engineering, installation companies, etc. The suggestions of these groups can directly affect the user's choice and play an important role in improving the brand. Influence plays a big role. In addition, designers have a unique say in their design plans and can directly or indirectly influence the purchase of materials. Their professionalism can help brands open up the market and win reputation, and bring more benefits to the brand.Multiple customers. In order to help dealers develop designer channels, Nirogland headquarters will organize various offline exchange meetings from time to time, such as design competition forums, designer salons, wine tastings, new product appreciation meetings, group visits to factories, etc., combining high-end resources Carry out effective integration and matching to form a chain effect, drive brand development with design, and effectively empower dealers.
Wang Linlin, marketing manager of Nilegrand Ceramics
Similarly, in the engineering channels where many excellent dealers are deeply involved, Nirogland's high-quality product design and quality are deeply loved by consumers and high-end designers around the world, meeting the needs of major engineering projects and home decoration. The ultimate pursuit, outstanding engineering project cases are all over the world, providing a strong impetus for terminal dealers to expand channels.
China Yue Four Seasons Huating
Follow market trends
Implement brand upgrade strategy
At present, the "dual control of energy consumption" policy, government power and production restrictions, and increased supervision of environmental protection and energy conservation have caused domestic energy and raw material prices to continue to rise. At the same time, affected by the epidemic, import and export tariffs have increased, and anti-dumping policies of various countries have upgraded. The ceramic industry is facing severe challenges of resources, energy and environmental issues. Against the background of internal and external obstacles, Nirogland has taken advantage of the situation and taken advantage of it to decisively implement brand upgrade changes.
The first is to accelerate product innovation and research and development, continuously optimize product structure, and improve product quality. It is reported that Nile Gran's internal production control standards are much higher than industry standards. All production lines in Malaysia, Indonesia and China adopt the world's most advanced production equipment and process technology to ensure that Nile products comply with Swiss production standards.
The second is to upgrade the brand image and expand brand awareness through multiple channels. Nilogland strengthens publicity in terms of product packaging, image logo, cultural connotation, and channel promotion, enhances brand influence and reputation, expands brand awareness, creates a newer and stronger brand value system, and helps franchise dealers obtain higher than interests of peers.
Finally, the long-term strategic goal of the brand is to achieve comprehensive coverage of outlets in all cities and regions across the country, to use media resources more accurately and effectively, to display brand information in a multi-dimensional and three-dimensional way, and to stabilize the winning foundation of sales channels. Currently, Nile is actively promoting the transformation process of outlet layout in Shanghai, Jiangsu, Tianjin and Chongqing, increasing outlet coverage in the four regions, striving to create differentiated brand personality and helping terminals win the market.
Faced with the severe situation in the industry, Nilogland has always stood firm in its beliefs, faced the crisis head-on, steadily promoted its established development strategy, and achieved very impressive results in this year's sales performance.
With the unremitting efforts of the brand and dealers, and relying on word-of-mouth to spread the brand since 2021, Nirogland's brand value has soared day by day. Based on this perseverance and down-to-earth brand building foundation, Nirogland is well-deserved to win the "Top Ten Antique Brick Brands" award. In the future, Nirogland will continue to carry forward the spirit of ingenuity, work steadily, continue to improve, meet new challenges, and achieve new leaps!
