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"Rock" continues to be high-end, Jianyou Ceramics interprets the vision of international light luxury

Release time:2024-12-13click:0

From July 20th to 24th, Asia’s largest professional ceramics exhibition, the first exhibition of the global industry chain of rock slabs, and the first exhibition of new ceramic materials, a veritable weather vane of China’s ceramic industry--2021 Foshan Tanzhou Ceramics Exhibition in Tanzhou Continental International Convention and Exhibition Center was held grandly!

Jianyou Ceramics Exhibition Hall is located at Booth 411, Hall 4, Tanzhou Exhibition Center. It is one of the most popular Internet celebrity exhibition halls in this exhibition. "My whole life is just to make a good brick!" This is the strongest message that Jianyou Ceramics sends to the world based on popular trends, interpreting the vision of international light luxury, and strongly landing at the "2021 Foshan Tanzhou International Ceramics Exhibition"!

Jianyou Ceramics attended the "World Expo of the Ceramic Industry" with rock slabs in explosive specifications such as 800mm*2600mm and 1200mm*2700mm. Among them, the application of simple but not simple, elegant and fashionable striped background wall vividly demonstrates the life aesthetics of Jianyou Ceramics, which is "to be simple, to enjoy life".

On the afternoon of the 21st, Tanzhou Zhan Tanzhan’s first-line media group conducted an interview with Xu Yong, marketing director of Jianyou Ceramics, to talk about Jianyou’s precision workmanship quality and Quanyan Home Furnishing’s new experience!

Reporter: This is the second time that Jianyou Ceramics has participated in the Tanzhou Ceramics Exhibition. Does Xu Yong feel any different from the last time he participated in the exhibition?

Xu Yong: The most intuitive feeling brought to us by this exhibition is that the entire ceramic industry has made greater efforts to promote rock slabs, and product applications have become richer and more mature. The application of slate includes the continuous maturation of all-round application systems such as on walls and floors, furniture, bathrooms, cabinet doors, etc., which is conducive to the promotion of slate in the terminal market.

Reporter: Mr. Xu, what do you think of the future development situation of rock slabs?

Xu Yong: As a new type of decorative material, slate was once considered a popular product. However, judging from its strong physical and chemical properties, space application capabilities and consumer acceptance, we believe that slate Will be the trend product in the future.

The expansion of the application space of rock slabs has brought many opportunities to the industry. We believe that the life cycle of rock slabsThe period will be very long. This is also the reason why Jianyou Ceramics has invested heavily in establishing production lines to develop, produce and apply slate products.

Reporter: What are the current product plans and layout of Jianyou Ceramics?

Xu Yong: The design and R&D department of Jianyou Ceramics builds the product system based on the recognition of product popularity and judgment of future trends. For example, the application of crystallized glaze this time has greatly restored the rock crystal state. It is hoped that after being put on the market, it can lead the market demand.

Jianyou Ceramics’ positioning is all-rock home furnishing, and its goal is to produce rock slab products of full specifications, full thickness, and full categories! At present, we have cooperated with many furniture and bathroom companies, which can not only lead the market, but also produce traffic products.

Reporter: Mr. Xu, what do you think of the role of design in the R&D and application of rock slabs?

Xu Yong: The greatest value of rock slabs lies in application, and the application of rock slabs relies on design. Only by discovering and realizing product applications through design can the value of rock slabs be reflected. As a new type of decorative material, the understanding and application of rock slabs by the designer community is crucial to the development of rock slabs!

Reporter: What plans will Jianyou Ceramics have in channel construction in the future?

Xu Yong: At present, the development of Jianyou ceramic processing factory channels, dealer channels and stone dealer channels has been relatively mature. As the designer group’s understanding of slate and design application concepts matures, the designer channel will also be very important to us in the future. In the next step, Jianyou Ceramics will greatly move closer to the design channel in terms of product system, marketing and promotion, and channel construction.

Jianyou Ceramics has always adhered to high standards, high quality, and high requirements, and has implemented the corporate philosophy of "only making a good brick in my life" throughout the entire product development, design, and intelligent manufacturing processes. With this stunning appearance at the Tanzhou Exhibition, Jianyou Ceramics' "rock" continues to be high-end, and through "product innovation" and "brand focus", it has achieved a fusion of product dimensions and brand dimensions!

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