On June 7, 2021, the new product launch conference of the Nobel Slate "Searching for Patterns" Exploring Nature series was held grandly at the Kaiyuan Senbo Resort Hotel in Moganshan, Huzhou City, Zhejiang Province. The release of new products not only provides new ideas for product research and development in the industry, but also provides new choices for more consumers from the perspective of home use.
On the same day, at the Nobel headquarters in Hangzhou, the Nobel Science and Technology Culture Center also unveiled its mystery, innovative installation techniques and application scenarios that subverted more people's traditional perceptions and imaginations of ceramic tile products. As the world's first rock slab technology and cultural experience center, this grand opening aims to lead the transformation of the whole rock. The collision of technology and design gives the experience center a greater significance. It will definitely leave a mark in the history of the development of the ceramic field. Pen.
These two landmark events will also be recorded in the annals of Nobel history, inspiring Nobel men to contribute to building a better life in the future.
Looking for Patterns is a series of exploration activities launched by Nobel Tile and National Geographic in October 2020 to explore the organic integration of natural beauty and home space.
The human instinct to explore, observe and learn from nature has existed since ancient times and has a long history. At the same time, getting close to nature and returning to nature are also genes flowing in our blood.
Zhou Guoyue, President of Hangzhou Nobel Ceramics Co., Ltd.
Talk directly to the pain points of the ceramic tile industry
Breaking the restriction of texture materials
In recent years, as consumers' aesthetic demands for home spaces have increased, the ceramic tile industry's dilemma of having a single texture material (limited to marble and antique) and lacking novelty and aura has been increasingly criticized by consumers. In order to satisfy consumers' yearning for a better home life, Nobel Ceramics has returned to the origins of the industry and deeply thought about the relationship between the nature of home space and nature based on in-depth insights into user consumption behavior. In the end, it was discovered that among all space artists, nature is actually the greatest. Therefore, adhering to the core concept of "let the greatest artist decorate your home", Nobel Tile began a journey of searching for patterns. With piety and awe, he returned to the magnificent and vast nature to discover those Incredible and vibrant natural colors and textures emerge from the greatest matrix of mankind.Find inspiration and draw strength.
On this texture-hunting journey, the Nobel team went deep into the majestic Northwest and took textures from natural landscapes such as mountains, lakes, seas, wind forests, and secret realms. After nearly a year of technical research and development, they finally released it to the public today. The Nobel Prize-winning rock slab "Searching for Patterns" explores nature series products.
Zhong Shuming, Vice President of Hangzhou Nobel Ceramics Co., Ltd.
New slate technology
Meet consumption upgrade
Nobel’s Xunwenji series of products all use rock slabs, which are currently the most popular among consumers, to implement their products. According to data released by the China Building and Sanitary Ceramics Association, China's ceramic tile production has shown a continuous downward trend since 2016, with ceramic tile production falling from 10.26 billion square meters in 2016 to 8.22 billion square meters in 2019. The emergence of slate vents has become an important turning point in the development of the ceramics industry. In the past 2020, in the domestic ceramic industry, the slate category has shown rapid growth and has won the favor of a large number of consumers.
This is due to the outstanding performance and distinctive features of rock slabs. Hard texture, scratch-resistant and wear-resistant, self-cleaning and antibacterial, food-grade surface, zero penetration and super stain-resistant, coupled with natural texture, ultra-thin and whole-body material, compared with the original ceramic tiles, the quality and performance have been significantly improved .
In terms of space application, Nobel slate can be used on walls and floors, on kitchen countertops, dining tables, cabinets and other product surfaces and cabinets, and can adapt to the transformation from paving materials to facing materials.
First specification 1612
More suitable for home space
The maximum specification of Nobel slate can reach 1.6×4.8 meters. This conference adopted the industry’s first specification of 1.6×1.2 meters, which is more suitable for the 4:3 home space ratio and avoids excessive processing and waste. At the same time, it greatly reduces the difficulty of transporting and handling large slabs, allowing more families to enjoy the beauty of simplicity and luxury.
The combination of multiple sizes and futuristic space elements breaks the physical boundaries of space, allowing consumers to explore a new realm of home furnishings in a vast and unbounded field.
While major breakthroughs have been achieved in the technical field, the demonstration significance brought by the Nobel Slate is also remarkable. In terms of technology,, including the first 44,000-ton press introduced, using porcelain surface materials, multi-composite decoration technology and multi-dimensional full-body fabric technology, creating a unique slate production process in China and even the world. Because of this, Nobel slate has many differences .
The 44,000-ton System press and high-purity rock slab raw materials ensure the highest quality of rock slab craftsmanship; the use of multi-path intelligent color processing technology and pre-fired color development technology ensures the truest colors and the most precise textures ;In order to be able to use a large area of space without losing the original intention of the design, a special specification of 1600×1200㎜ was developed for use on the ground, and 800×2400㎜ was used on the wall;
Chen Sheng, General Manager of the Business Department of Hangzhou Nobel Ceramics Co., Ltd.
Precision delivery
Achieve a perfect delivery experience
In order to ensure the best use effect, create the ultimate space application experience for consumers, and deliver a perfect finished space product to consumers, Nobel has specially developed a sophisticated delivery system, technology and standards suitable for slate slabs. Three different precision process delivery standards: F0 (0mm precision seam), F035 (0.35mm precision seam) and F05 (0.5mm precision seam), meet the ultimate requirements of different user groups for close joint paving. "Slab Intelligent Space Application" demonstrates the innovative practice of Quanyan Customization in the home field, creating a harmonious integration of people, space and ceramics.
Wang Wei, Product Application Director of Hangzhou Nobel Ceramics Co., Ltd.
You can obviously rely on your appearance
But they have to rely on "materials"
Young people like to say that appearance is justice, and the Nobel Slate Discovery Nature series products have stunning appearance and outstanding materials, truly realizing the perfect unity of appearance, “material” and the comfortable experience of being close to nature!
Xunwenji series products are the perfect combination of nature and products, givingThe poetry and distance you want. This time, the new products released by Nobel Slate are divided into four series. According to the inspiration of the texture from the natural landscape, they are divided into the Snow Mountain Rhyme Series, Jinghu Yicui Series, Qinxin Wind Forest Series and Streaming Transient Series. .
Each series has its own unique connotation and charm. The Xueshan Rhyme series is vast and spacious, and it can be placed at home to make life more open-minded.
The Jinghu Yicui series is quiet and far-reaching, with agility and holiness. If you stick it at home, it can make life less irritable.
The Qinxin Fenglin series is fresh and refined, natural and comfortable, decorating your home space and making you feel relaxed physically and mentally with every breath you take.
The Streaming Light Series is a work of art from nature, with vicissitudes of texture and changeable layers, giving the space a sense of depth and lasting charm.
For Nobel Slate, this new product release is not only a journey of discovery, but also a return to the responsibility and mission of not forgetting the original intention. As a responsible leading brand in the ceramic tile industry, Nobel insists on exploring the organic integration of nature and home space, and produces more and better products through R&D, design, to satisfy consumers' yearning for a better home life, and to provide consumers with better products. A comfortable and closer to nature home experience, allowing you to enjoy the beauty of nature at home!
