2020 Jinyitao 27th Heroes Meeting
December 28th-29th
Jiangxi·Jingdezhen
Theme丨Innovation and change·Grasping iron will leave traces
In extraordinary years, the original intention remains unchanged
Make progress while maintaining stability, God will reward those who work hard
A sudden economic change
A rapidly changing market vitality
Jinyitao, the brand of the times and spiritual inheritance for more than ten years
Use ordinary power to pass through extraordinary times and create an extraordinary future
As the highest-level meeting of Jinyitao Group, the 27th Heroes Meeting of Jinyitao was held in Jingdezhen from December 28th to 29th. This is after the 2007 Jinyitao Heroes Meeting was successfully held in Jingdezhen. After a lapse of 13 years, this meeting has once again landed in Jingdezhen, the national ceramic culture inheritance and innovation pilot zone. In the context of my country's vigorous promotion of the transformation of the entrepreneurial structure and the promotion of green and high-quality development in the new era, this event can be held in Jingdezhen, a new position in the strategic transformation of innovative experiments, which demonstrates the steady expansion of Jinyitao's strategic territory and is of great significance. .
With the theme of "Innovation and Change, Grasping the Iron, There Are Traces", this Heroes Meeting invites government leaders from Jingdezhen, leaders of the ceramics industry, experts and scholars, and leaders in the field of ceramics across the country to focus on discussing the ceramic products under the background of the market revolution. opportunities and challenges, and provide suggestions for the healthy development of the building ceramics industry in China and even the world.
▲Under strict anti-epidemic protection, the venue with thousands of people bloomed grandly
School-enterprise cooperation
Good stories about industry, academia and research
▲Lv Pinchang, deputy secretary of the Party Committee and vice president (in charge of work) of Jingdezhen Ceramics University, delivered a welcome speech
Lv Pinchang said that as the only ceramics professional school in China, the arrival of Jinyitao University will further strengthen Tao University’s close ties with the ceramics market and industry. As an outstanding representative of China's architectural ceramics, Jinyitao has faced the fierce competition in the industry for more than ten years. It has opened up the market with innovative ideas, driven corporate development with differentiation, and stepped out of theEstablished a new development path and became a leading brand in the industry. As the helmsman of Jinyitao, alumnus He Gan has spent a lot of time and energy on the introduction and training of talents. At the same time, he also always pays attention to the talent cultivation of his alma mater. Alumni He Gan has donated scholarships many times to encourage outstanding talents in the school. Next year, he will cooperate with his alma mater to hold the "Texture Cup Creative Design Competition" to accelerate the integrated development of industry, academia and research. Jingdezhen Ceramics University I feel sincerely happy to have such outstanding alumni.
▲The strategic signing ceremony between Jinyitao Group and Jingdezhen Ceramics University
In order to promote the overall coordination and innovation of the integration of industry, academia and research, and encourage students at Jingdezhen Ceramics University to cultivate a spirit of diligence, thoughtfulness, innovation and dedication, Jinyitao Group, together with Tao University and Tao University Education Foundation, plan to hold the "Jinyitao Texture Cup Student Creativity Cup" Design Competition”. Based on the principles of adhering to standards and praising the advanced, the competition is committed to cultivating Tao University students into young leaders with innovative thinking, social responsibility, and mastering modern scientific and technological knowledge and skills; exploring and broadening school-enterprise cooperation and empowering high-quality development for Jin Yitao Provide new assistance.
The beginning of the meeting
Concentrate on development
▲He Qian, Chairman of Jinyitao Group丨Sharing the theme of "Innovation and Change·Grasping the Iron Will Leave a Trace"
At this meeting, He Gan fully affirmed the work results of Jinyitao Group in 2020: 2020 is a new starting point for Jinyitao's three-year development strategy, and it is also a step forward in implementing the "one core and two wings" layout year. Under the influence of the COVID-19 epidemic, Jinyitao bucked the trend and comprehensively promoted the transformation and upgrading of Jinyi ceramic tiles, Jingreen new materials, and Jinsheng board homes, creating a green, smart, and customized large home ecological industry. Faced with the rapidly changing market environment and the rapid changes in ceramic tile products and channel structures, Jinyitao should make effective improvements in the all-round improvement of its "one core and two wings" products and 3.0 store management and dealer management capabilities. Meet the challenges of the future.
▲Hou Bo, deputy general manager of Jinyitao Group and general manager of the ceramic tile business department丨"Innovation and change, grasping the iron mark, business focus, leading share》Theme Sharing
With the raging epidemic, global economic downturn, changes in the domestic market environment and other factors, the building ceramics industry has entered a new competition model in 2020. In the face of all-round extreme differentiation in the domestic and foreign markets, Jinyitao has effectively promoted the annual strategic goals: high-end brand positioning and output, establishing platform-based market-oriented model innovation, improving product combinations to paying close attention to actual results, We are fully empowered and committed to achieving the ideal state of "over the hills and breaking through the general trend". In 2021, Jin Yitao will observe the situation, grasp the strategic focus, adapt to the market, adapt to changes, upgrade the development model, product structure and stores, work with all dealers to insist on fulfilling corporate social responsibilities, focus on core business, ensure and improve Customer experience, let’s work together to create the future!
▲Dr. Yin Hong shared the application market and development of rock slabs
Dr. Yin Hong’s point of view is: Ceramics have shown infinite vitality during its thousands of years of development. In the process of historical changes and the iteration of various materials, we see that ceramic materials replace other materials, and almost no other materials replace ceramics. Slate is a new species with explosive development. The market of slate has a large market, a wider range of applications, and a fully incremental market. Slate is triggering changes in the basic ecology of the ceramic tile industry and creating new ecological opportunities. To develop slate, only by effectively solving the difficulties and pain points, through systematic research, the introduction of accurate slate standards, random inspections and supervision in place, and truly making good products can we hope to find our own position in the blue ocean. .
▲Li Qin, general manager of Jinyitao Group’s slate business unit and deputy general manager of the management center
Li Qin shared that no matter how complex a business model is, it will eventually return to the basics. What problem does it solve, what is it used for, and why it is useful. Being able to answer these questions clearly is the starting point for success. As a cross-border product, slate covers the pan-home furnishing field, including furniture, home appliances, customization, kitchen and bathroom and other future subdivisions. When each product is embedded in the use scenario, changes have broken out, and its products, positioning, pricing , brand, marketing, and channels have all undergone disruptive changes. Jinyi Taojin Stone Slab will create its own circle of friends and moat through multiple dimensions, create differentiated value with high-quality and innovative aesthetic design, and seize the time window of time, place, people and people to detonate the brand.
▲Golden meaningHao Jinghua, General Manager of Taojin Green Energy Business Department
As prefabricated buildings have become one of the main directions for the development of my country's construction industry, new green materials and solid waste recycling related to them are facing new opportunities. Foamed ceramics are one of the best comprehensive solutions to realize high-value utilization in the utilization of solid waste, guided by agglomeration, industrialization, marketization, and ecology. The comprehensive utilization technology of solid waste and ecological material technology They are all green technological innovations and an important path to realize my country's ecological civilization. Golden Green Energy strictly adheres to the development concepts of green environmental protection and circular economy, focuses on key links in the bulk solid waste resource disposal industry chain, and continues to develop industrialization technology for efficient bulk solid waste resource disposal, new green building material application technology, and prefabricated green low-energy construction Technology research and development will expand new space for the transformation and upgrading of the traditional building ceramics industry, build new advantages, and promote the construction and development of cities into "waste-free cities".
▲Cui Yuanjun of Jinyitao Tianjin Branch
▲Wang Xiayang, General Manager of Jinyitao Group’s Domestic Business Center
▲Chen Rui, Director of Digital Marketing Department of Jinyitao Group
▲Su Yanyan, Director of the Design Management Department of Jinyitao Group丨Explanation of Jinyitao store planning in 2021
▲Hu Zhaobo, Director of the Strategic Operations Department of Jinyitao Group丨Analysis of the integrated channel strategy in 2021
▲Jin YitaoLiang Jilong, Deputy General Manager of the Group’s Domestic Business Center and Director of the Engineering Cooperation Department丨Channel Change Engineering is the King Grasping the Trend Grasping the Iron Will Leave a Trace
Taking advantage of the opportunity of this gathering of heroes, many Jinyitao elites jointly conducted in-depth thinking and exploration around new trends and trends in the industry. Participants brainstormed and worked together on good strategies, and put forward many new ideas, new perspectives, New strategies.
Heroes’ Night Banquet
HAPPY NEW YEAR
▲Sun Xin, deputy mayor of Jingdezhen Municipal Government, delivered a speech
Vice Mayor Sun Xin said in his speech that Jingdezhen is famous for its ceramics and has given birth to many excellent ceramic companies. Since 2007, when Jinyitao's base was laid here, Jingdezhen has witnessed the history of Jinyitao's founding and continuous development. With the advancement of Jinyitao's "one core and two wings" strategic layout, Jinyitao's important industrial sectors are about to come to Jingdezhen. Adhering to the direction of digitalization, automation, and tourism, and exploring circular economy to promote the growth of business, economy, society, and environment, Jin Yitao's development plan is deeply consistent with Jingdezhen City's urban planning, which is exciting.
▲Cheng Xinyu, Deputy Secretary of Fuliang County Committee of the Communist Party of China and County Mayor of Fuliang County People's Government, delivered a speech
County Magistrate Cheng Xinyu said in his speech that in 2007, Fuliang County Sanlong Ceramics Industrial Park was officially established, attracting well-known Foshan ceramic companies represented by Jinyitao to settle in. In March this year, Fuliang County Witnessed the launch of projects in Fuliang by the two group companies Tao Wenlv and Jinyitao. As representatives of Jingdezhen’s ceramic cultural industry and Foshan’s modern building ceramics industry, the strong alliance between the two parties can not only promote the development of the green building materials industry, but also promote The deep integration of ceramic culture and related industries has fostered a new model of the ceramic industry. It is hoped that Jinyitao will continue to improve its technological innovation and green development system, establish a matrix R&D capability layout and a cross-industry collaborative capability platform, and promote industrial integration and upgrading.
▲Hu Linrong, deputy secretary of the Party Committee of Jingdezhen Ceramics University, delivered a speech
Hu Linrong said that Jingdezhen Ceramics University, as the only professional school in China featuring ceramics, has created a large number of famous ceramic artists, designers, technology leaders and entrepreneurs. Under the leadership of Chairman He Gan, Jinyitao has become the backbone supporting the development of China's ceramic industry. It is particularly gratifying to be invited to participate in Jinyitao's grand event and experience the flourishing development of alumni enterprises. The art of architectural ceramics in China has a long history. Qin bricks, Han tiles, cornices and brackets have been passed down for thousands of years. The gathering of ceramic people and the integration of industry and academia will effectively and efficiently promote the development of architectural ceramics and achieve win-win industrial development.
At the beginning of the lanterns, an inspiring song and dance performance kicked off the Heroes' Night Banquet. At the Fuliang County Sports Center in Jingdezhen, Jin Yitao gathered together with guests from all walks of life and dealers from all over the country to talk about the friendship of cooperation and look back on every bit of hard work in 2020; talk about the development trend, study and judge the future trend of the ceramic building market, and spend a happy and comfortable time together Dinner time.
The steps of a dream chaser are always sonorous and firm; the journey of a climber always extends to high places. Because we have dreams in our hearts, we never hesitate in the face of wind and waves, and we move forward with our heads held high in the face of hardships. Over the past 70 years since the founding of the People's Republic of China, generations of Chinese people have dared to dream, pursued their dreams, and worked diligently to realize their dreams, creating great achievements that "shock the world." Along the way for 16 years, Jinyi Tao people have cherished the same Jinyi Tao dream and surged with the same Jinyi Tao heart, creating one dream-realizing moment after another.
"We are thrown into the rapids of a great river." The only certainty about the future is that it is filled with uncertainty. The development of the situation and the progress of technology, especially the sleepless byte, have increased the uncertainty exponentially. Innovation is a generous arsenal from which everyone can draw weapons. The fog that has not been dispelled and the miracles that have not been created will be illuminated and discovered through innovative experiments. Tests are like fire, quenching true gold. Only by taking active actions, stepping on stones and leaving marks, and grasping iron and leaving traces, can we see the vastness of the world and the majestic mountains. In 2021, in order to get closer to the dreams of Jinyitao people and to perfect the strategic layout of "one core and two wings", Jinyitao people will be more courageous and diligent and create new gains on the new journey.
