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How to bring Zibo ceramics back to its peak? This forum provided useful inspiration

Release time:2024-11-18click:0

On November 22, the "8th China Building Ceramics Producing Area Large-scale Tour Forum and the 2020 Zibo Ceramics Industry Development Summit Forum" hosted by the China Building Ceramics Association and the "Ceramic Information" newspaper was grandly held in Zibo. Gong Wei, secretary-general of China Building and Sanitary Ceramics Association, director of Zibo Taoliu Light Textile Industry Development Center Zhao Peng, member of the Party Working Committee and deputy management committee of Zibo Economic Development Zone Director Liang Jinhua, Vice President of Guangdong Yingpai Ceramics Group Chen Xianwei, founder of Ferona Cement Tile Chen Gaozhao, China (Zibo) Ceramics Headquarters and Integrated Ma Jie, general manager of the custom-made decoration industry base, Ouyang Tiansheng, president of the "Ceramic Information" newspaper, and other leading guests attended the forum and delivered speeches or speeches, offering advice and suggestions for the development of Zibo's ceramics industry. .

Event site

In order to strive to build "China's Famous City of Ceramics and Ceramics", in September 2016, Zibo City issued the "Zibo City Construction and Ceramics Industry Precise Transformation Work Plan", requiring construction and ceramics enterprises to fully complete the upgrading and transformation tasks, and to close down and eliminate enterprises to achieve The market has cleared, and the city has built about 200 million square meters of high-end high-quality building ceramics production capacity... After four years of "pains" in transformation and upgrading, as the building ceramics industry continues to decline, Zibo has completed the "coal-to-gas" transition earlier in the country. How can production areas find a path to high-quality development and remain invincible in future competition? Focusing on this topic, all the guests provided insights in their speeches and speeches.

Ouyang Tiansheng, President of "Ceramic Information" newspaper

“For the Zibo production area, although it faces many challenges, entrepreneurs have the courage to face them head-on.Challenge, face difficulties, break out of the cocoon and be reborn. Confidence and determination cannot be lost. "Standing on the height of entrepreneurship, Ouyang Tiansheng, president of Ceramic Information newspaper, proposed that the future of Zibo lies in market breakthrough and industrial revitalization, but market breakthrough and industrial revitalization require both firm confidence and It is also important to have a clear direction. He believes that although the industrial ecological chain of the Zibo production area has changed, the spirit of product innovation has not been lost. The Zibo production area should deepen the integration and improvement of production resources on the premise of creating categories and improving quality. Overall design, strengthen the creation of independent channels, adhere to multi-channel development, strengthen cross-border cooperation, consolidate the terminal service system, and build a new brand system.

Zhao Peng, Director of Zibo Taoliu Light Textile Industry Development Center

Zhao Peng, Director of Zibo Taoliu Light Textile Industry Development Center believes that Zibo Jiantao, which has achieved transformation and upgrading, has taken the lead in overcoming the past era of single pursuit of scale, and has embarked on a path of greening and branding. It is a high-quality development path that is specialized, high-quality and high-end. He encouraged Zibo ceramics entrepreneurs to use the spirit of Foolish Old Man to move mountains to impress users, to use Kong Rong's spirit of letting go of pears to benefit peers and the industry chain, and to use the spirit of enduring hardships to benchmark enterprises and develop upwards, so as to recreate the glory of Zibo's ceramics industry.

Liang Liang, member of the Party Working Committee and Deputy Director of the Management Committee of Zibo Economic Development Zone Jinhua

“Zibo is the architectural ceramic production area with the largest industrial scale, the most complete industrial chain, and the strongest innovation ability in northern my country. Its products cover the Northeast, Northwest, Central Plains, Jiangsu, Zhejiang, and Shanghai.”Party Workers of Zibo Economic Development Zone Liang Jinhua, member of the committee and deputy director of the Management Committee, fully affirmed the huge contribution that the construction and ceramics industry has made to Zibo's economic development, and also hoped that Zibo's construction and ceramics can create a better tomorrow.

Gong Wei, Secretary General of China Building and Sanitary Ceramics Association

Gong Wei, Secretary-General of the China Building and Sanitary Ceramics Association made a detailed summary of the development of China's building ceramics industry during the "13th Five-Year Plan" period. He said that China's ceramic tile sales have dropped from the peak of 10 billion square meters to 6-7 billion square meters, but the rise of slate has brought new opportunities and a new blue ocean for corporate development.

Chen Xianwei, Vice President of Guangdong Yingpai Ceramics Group

As for whether Zibo Ceramics will win in terms of scale or brand competition in the future, Chen Xianwei, Vice President of Guangdong Yingpai Ceramics Group believes that Zibo Ceramics has strong vitality and has a good product foundation and design foundation. With the advantages of building a brand, without competing for production capacity or cost, we will definitely occupy an important place in China's ceramic industry.

Chen Gaozhao, founder of Filona Cement Tile

In terms of ceramic tile product development, Chen Gaozhao, founder of Filona Cement Tile, proposed that the ceramic industry needs more original creation models, that is, original models that start research and development from the origin of things.

Author: Sitao

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