In recent years, with the continuous development of my country's economy and society and the increasing improvement of people's living standards, people's demand for home decoration has risen from decoration to health and environmental protection. Healthy functional tiles including negative ion tiles have emerged as the times require. In 2020, after experiencing a long period of isolation due to the COVID-19 epidemic, people have a deeper understanding of the health and environmental protection of their home environment, resulting in a more urgent demand for the health functions of ceramic tiles.
In April, Sina Home and CRIC (China) jointly launched the "China Healthy Home Consumption Awareness Survey in the Post-Epidemic Era". The results of the survey showed that compared with ordinary products, ceramic tiles with more targeted health functions or It has become a future trend, with 95% of consumers saying they are more inclined to buy health functional ceramic tiles in the same price range. Nearly 80% of the respondents have demand for anti-slip tiles, antibacterial tiles and tiles with formaldehyde-reducing function. Among them, 77% of consumers choose anti-skid function, 76% of consumers choose antibacterial function, and 54% of consumers choose aldehyde-reducing function.
Seeing this huge market potential, more and more ceramic tile companies have entered the field of health functional ceramic tiles including negative ion ceramic tiles. A large number of ceramic tile companies are rushing to grab this attractive market cake, resulting in a variety of healthy functional ceramic tiles, especially negative ion ceramic tiles, which dazzles dealers who are interested in operating such ceramic tiles and consumers who are willing to buy such ceramic tiles. It’s difficult to choose or even deceived.
Then the question is, how should dealers who are optimistic and plan to operate negative ion tiles choose the brand of negative ion tiles? It requires specific analysis of specific issues and comprehensive consideration of many factors, but the following three factors cannot be ignored in any case.
1
The brand’s industry status
“Choice is more important than effort.” This is reflected in dealers’ choice of franchise partners. It is not important who they are, but what brand they choose.
In the ceramic industry, if dealers want to join comprehensive brands, they will most likely give priority to Marco Polo, Dongpeng, Nobel, Guanzhu, Mona Lisa, Oceano, etc.; if they want to join marble tile brands, they will most likely give priority to them. Priority will be given to Jianyi, Dajiulu, etc.; if you want to join the negative ion tile (air purification tile) brand, most of them will give priority to Dongpeng, Tedi, etc.; if you want to join the slate brand, most of them will give priority to Gold Medal, Xinmingzhu, Shunhui, etc. ……
Why do most dealers give priority to these brands? It's because they all have lofty status in their respective fields.
Back to the issue of brand selection for dealers who intend to operate negative ion ceramic tiles, it is said that most of them will give priority to Dongpeng and Tedi because these two brands have a very high status in the field of negative ion ceramic tiles.
Needless to elaborate, Dongpeng has become a transcendent brand in the field of health functional ceramic tiles with its high popularity, great influence, strong comprehensive strength and the industry's first whole-house floor health system.
Te Te Ze has its own unique position in the field of negative ion ceramic tiles - Recognized as the founder and inventor of negative ion ceramic tiles (2004 , specially developed the first negative ion ceramic tile in the ceramic industry with Sun Yat-sen University; in 2007, specially obtained the national invention patent technology [Patent No. ZL200410079022.8])and negative ion ceramic tile Three major standards (Group standard "Ceramic Tiles that can induce negative ions in the air", industry standard "Indoor Materials for Buildings with Negative Ion Functions", and national standard "Evaluation System for Material Selection for Interior Decoration")Participant and promoter, known as "the first crab-eating warrior in the field of negative ion ceramic tiles". In addition, Te Te is also one of the earliest brands in the ceramic industry to launch a series of original products co-branded by star designers (Te Te x Meng Ye: "Meng Jian" series). It is also the only negative ion ceramic tile brand to do so. It must have functions. To be beautiful and beautiful, it can be called the “appearance + function” responsibility of Zhengli ceramic tiles.
2
Brand’s profit model
"As long as the method is right, making money is not tiring." YesFor dealers who plan to operate ion tiles, the right way is to choose a negative ion tile brand with a profit model that suits them.
Let’s still take special as an example. After three years of unremitting efforts and patience, this negative ion tile brand has successfully built a a set of differentiated negative ion tile marketing profit models, creating "one store, two people, three return visits, four must-know" competition barriers.
The unique profit model of negative ion ceramic tiles is mainly reflected in five major differences.
First, there are differences in pre-sales brands and showrooms. The negative ion technology museum has been specially established in the headquarters exhibition hall and each terminal exhibition hall to conduct experiments for consumers, demonstrate the birth process and advantages of negative ions, and demonstrate its professionalism as a negative ion ceramic tile brand. These are the first two of the five major differences.
The second is the difference in products on sale and marketing. Whether special negative ion ceramic tiles can produce negative ions, purify the air, and remove formaldehyde and other harmful substances has been demonstrated through experiments and based on facts. Negative ion ceramic tiles must not only be worthy of their name in terms of function, but also impress people in terms of appearance. As mentioned above, the designs and colors of the special "Mengjian" series of products were designed by Meng Ye himself, a famous designer, and they are popular because of their appearance. In addition, Tetech's products are of high quality and affordable, and the pricing is not high because of its negative ion function. These are the middle two of the five major differences.
The third is the difference in return visits from old customers after sales. In addition to providing the after-sales service required for ordinary ceramic tiles, professional testing equipment will also be used when returning to consumers to let them witness the difference in air quality between negative ion ceramic tile spaces and non-negative ion ceramic tile spaces; there are three return visits. , respectively when the tiles are laid, when the decoration is completed, and half a year after moving in. This is the last of the five major differences.
It is reported that the special negative ion tile profit model effectively solves how to introduce and sell negative ion tiles and how to let consumers see them after sales.A series of problems such as proving the effectiveness of negative ion ceramic tiles have allowed dealers to taste the sweetness of operating negative ion ceramic tiles. Through this profit model, dealers are specially guided to truly realize the value of negative ion ceramic tiles, thus cultivating a large number of excellent dealers.
3
Brand development
“It’s better to talk well than to do well.” Whether a brand of negative ion tiles is worthy of being followed by dealers who plan to sell negative ion tiles depends not only on what it says, but also on how well it does it.
Sorry, because there are very few brands that only focus on negative ion ceramic tiles in the ceramic industry, so I have to give a special example to be convincing.
On December 29, 2016, TeDe transformed and upgraded and changed its name from "TeDe Ceramics" to "TeDe Negative Ion Ceramics", becoming the first brand in the ceramic industry to focus on negative ion ceramic tiles.
Since the transformation and upgrading, Tete has continued to develop rapidly and healthily every year:In 2017, the sales growth rate was as high as 37%; in 2018, Sales performance continues to achieve double-digit growth, remaining above 20%; although 2019 was the worst year in the past ten years and the best year in the next decade, double-digit sales and profits were still achieved growth; in the first half of this year, despite being severely affected by the epidemic, relying on the unique advantages of functional products, sales grew by 30% against the trend...
In terms of investment promotion, Techi has also achieved fruitful results:On July 20, the first live broadcast investment promotion event went smoothly Signed with 111 City; on October 16, on the eve of the 35th Foshan Ceramics Expo, a live investment promotion event was held again, and the 2020 investment goal was basically achieved.
It is understood that as of now, there are more than 700 negative ion experience stores in more than 200 cities, laying a solid foundation for achieving more than 1,500 negative ion experience stores in more than 600 cities and doubling sales in the next three years.
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Speaking of a thousand words and ten thousand, it may be except for tasteThe brand's profit model can only be fully experienced after joining, and the industry status and development of the brand cannot be deceived at all. Just ask a few experienced drivers and you will know. Therefore, if you encounter a brand of negative ion tiles with real reputation and performance like Te Te, or of course it may be other powerful brands, dealers who plan to operate negative ion tiles must seize the opportunity.
As long as you choose the right brand, it is not difficult to win!
Author: Zhuifeng
