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Oceano’s omni-channel marketing and promotion helps dealers seize business opportunities

Release time:2024-11-13click:0

Faced with the increasing number of finely decorated houses and fully furnished houses, the competition in the retail market of China's building ceramics industry has become increasingly fierce. Under the new normal era, China's building ceramics industry is gradually bidding farewell to the era of barbaric growth. The industrial chain has moved from high-speed growth to a new track of high-quality growth, shifting from manufacturing to creation, from the pursuit of speed to the pursuit of quality, and from product-driven to brand-driven. Drive transformation.

▲Oceano high-end ceramic tile custom home

As the market competition becomes more and more fierce, ceramic tile dealers have changed from passive to proactive and carried out various forms of salon activities. Oceano has also moved into terminal dealers to provide support for various terminal promotions. Oceano is deeply involved in the terminal market and has a complete process system for marketing in various channels. According to different dealer characteristics, sales and marketing instructors tailor different plans, from channel development to channel marketing activities, both new and old dealers Can win at the terminal!

▲Oshennuo Artistic Conception·Dialogue Modern Aesthetic Design Salon

Oshennuo has a large, aggressive and energetic elite marketing team, which carries out hundreds of large-scale promotional activities for dealers across the country every year, helping dealers achieve quick payment collection. In addition, Casaro designer salons are being promoted vigorously, and foreman salons, opening salons, and mason salons are popping up all over the country. Salon activities are one of the main services output by manufacturers. In addition to having functions such as gatherings and communication, the various salon activities carried out for dealers are essentially to open up circles and allow foremen, masons, designers, customers, etc. Have a deeper impression of Oceano's products and brands, and retain them through emotional communication, price maintenance, product advantages, etc.

▲Oshennuo’s “Working together in the future” Artisan Salon< /span>

During the epidemic, Oceano planned more than 30 online channel activities, and used an online pre-order sales model to cope with the impact of the epidemic. New product launches, marketing activities, etc. were carried out as scheduled. Such operations were not only to maintain regular sales, but also It further enhances the confidence of dealers and project partners at all levels, and creates good understanding and relationships for enterprises to respond to crises.

In the post-epidemic era, Oceano keeps up with the times and actively plans cloud salons and carries out cloud live broadcasts, such as this open class with the famous designer Chen Dejian, inviting designers from all walks of life to watch Chen Dejian's "home" creativity .

▲Oshenno Design New Youth Enjoyment Camp< /span>

Oceanno Ceramics has held a number of designer salons. Every exchange and collision is a reflection of the designers’ artistic progress, accumulation of experience, and common growth with Oceano. In the future, Oceano Ceramics will continue to hold design salon activities with different themes to build a broader design exchange platform for domestic designers and jointly promote the development of the industry.

▲Oshennoyi·Jingchuangxiang Space Design Forum-Xi’an Station

▲Oshenno Oriental Artistic Concept Creative Space Designer Salon

In today's world where market competition is fierce and brand reshuffles are intensifying, Oceano has taken the initiative to help empower terminals through the development strategy of "digging holes deeply and weaving a wide network", accelerating the multi-channel traffic diversion strategy for dealers, and helping The dealers are becoming bigger and stronger locally, which is also an intuitive reflection of the strong terminals of the Oceano brand. Facing the future, Oceano Ceramics is full of confidence in its comprehensive development in all channels, and will also give full play to its quality advantages, market advantages, and technological advantages to create a win-win situation with dealers with high-quality products and satisfactory services.

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