In 2020, under the influence of the "new crown epidemic, consumption upgrades, rising costs, overcapacity, and homogeneity of products and styles", the building ceramics industry has faced new challenges, and ceramic brands have also paid more attention to brand vitality. and gold content. Based on its own advantages, Lion Ceramics studies market changes and the essential needs of consumer groups, and faces the market directly from the starting point of "conforming to the concepts of mainstream consumer groups, meeting the development needs of dealers, competing with brands in the same category, and creating value for cooperative customers" Challenge to buck the trend! With the brand as the center and demand as the guide, we will formulate higher brand demands to comprehensively promote brand upgrades, and strongly enter the "China Ceramic Ceramics High-end Brand Distribution Center - China Ceramics Industry Headquarters Base (Foshan, Guangdong)", bursting out with strong development vitality!
After 18 years of brand development and accumulation, Lion Ceramics is well-known both inside and outside the industry. This year, relying on the strong strength of the group company, the gunshot of brand strategy upgrade has officially started. Lion Ceramics has ushered in a critical year for brand strategy upgrade. "Start from the heart, upgrade the company's new development strategy, and make every effort to make the Lion brand move towards a national brand." Mr. Liu Bao, chairman of Lion Group, said at the launch meeting, and determined that from "taking the hearts of employees as the heart, The upgrade direction of "putting customers at the heart and taking social responsibility as our own responsibility" and the upgrade steps of "directly targeting C-end consumers and winning B-end dealers". Clear ideas and directions have started a new journey of "brand strategy upgrade"!
With the advent of the post-epidemic era, Lion Ceramics has made an in-depth analysis of the impact of the epidemic on the industry and the national economy. Under the guidance of the important corporate mission of putting customers at the heart, we first base ourselves on serving the customer service terminal market and comprehensively launch a new model of all-staff marketing services: transformation of all marketing staff functions + seven cores of terminal strategy + one business, one policy + N+M Terminal assistance platform + global terminal operation system, a series of actions will surely open up a new era of Lion brand market services.
At the same time, driven by the Internet economy, Lion Ceramics actively embraces the new Internet marketing model and is about to expandLion Ceramics has re-launched its smart store marketing system, which covers two major terminal marketing systems: online + offline. It is no longer a single display, promotion, traffic diversion, customer acquisition, etc., but a complete set of online and offline marketing systems. The launch of this terminal operation system will surely lead to another qualitative upgrade of Lion's services.
The strong will always be strong, and the strong will accelerate their expansion. This is market competition. One of the inevitable results is that as market competition becomes more and more intense, terminal competitiveness has become the key to brand development, and the core element that determines terminal competitiveness is "product + service". Therefore, in order to ensure the superior quality of products, Lion Ceramics is the first in the industry to establish new technology + new colors + large specifications as the direction of future product development. In addition, it continues to comprehensively enhance the brand's terminal strength through customized assistance. Facing the ever-changing market environment, Lion Ceramics has always believed that "learning" and "practice" are endless. Only by continuously strengthening the corporate management system, improving product quality advantages, and enhancing the omni-channel operation and maintenance capabilities of terminal dealers can we meet higher updates. challenges.
Looking to the future, Lion Ceramics will continue to work hard and move forward on the road of internationalization, branding and differentiation, and help every Lion family member flourish by continuously integrating high-quality marketing resources. ! I believe that under the guidance of the policy of "putting customers at the heart", let us work together to win a better future and create a more brilliant chapter of the Lion brand! On October 16th, let us meet at the China Ceramics Headquarters in Foshan, Guangdong to witness the glory of the Lion brand!
(This article is provided by the enterprise)
