With the advent of the era of home decoration, home customization has long become the standard for the public to pursue quality life, and the new middle class has gradually become the main consumer force in the mid-to-high-end customized home market. Wrigley Home Customization has an insight into the development trend of the industry, and uses the advantages of home customization and Midea home appliance brands to complement each other to create a more comprehensive one-stop space customization service model for consumers.
On September 3, 2020, Midea Group China President Wang and his delegation visited Wrigley Home Customization Headquarters and met with Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group; Xie Wei, director and deputy general manager of Wrigley Home Furnishing Group; Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group; Zhou Zhiwei, general manager of Wrigley Bathroom Division; Cheng Zhen, general manager of Wrigley Tile Division ; Zhao Bin, General Manager of Wrigley Customization Division; Zhou Peng, General Manager of Wrigley Home Group E-commerce Company; Mu Boyun, Director of Brand Center of Wrigley Home Group; Ding Jiemin, Director of New Retail Operations of Wrigley Home Group and other group leaders had in-depth exchanges. Let’s discuss cooperation strategies and visit the new exhibition hall of Wrigley Home Customization to learn more about Wrigley Home Customization’s new products and their design concepts, and experience the spatial aesthetics brought by Wrigley Home Customization.
President Wang of Midea Group China highly recognized Wrigley's home customization products and praised Wrigley's home customization upgrade brand strategy. During the visit to the exhibition hall, Mr. Wang believed that Wrigley Home Furnishing's customized products can not only meet consumer needs, but also maintain their own style and characteristics, showing the product tonality. Incisively and vividly.
In this regard, Mr. Wang said that the customized product design of Wrigley Home Furnishing is very beautiful and unique. For example, if Midea electrical products are integrated and the product beauty and practicality are cleverly combined, Wrigley Home Furnishing can be better displayed. Customize the positioning of "Global Smart Home Master", jointly create more diversified smart living places in terms of full space customization and one-stop complete space solutions, and upgrade the beautiful smart life!
In the subsequent strategic exchange meeting, leaders of Midea Group and Wrigley Group conducted strategic communication from four aspects: mutual product sales, marketing interaction, mutual sharing of space, and mutual benefit to employees. Midea Group and Wrigley Home Furnishing Group have jointly planned a new model of cooperation and development for the future. Wrigley Group and Midea Group will integrate their strategies to achieve strong alliances and mutual benefits, give full play to their respective channel advantages, and reach strategic consensus.
The leaders of Midea Group gained a deeper understanding of Wrigley Group through this visit. Wrigley and Midea will use their own brand advantages as the integration point to seize the development opportunities of the global home furnishing industry, upgrade home customization, and create a better place. Smart people live a new life.
(This article is provided by the enterprise)
