On July 20, the 2020 Tanzhou Ceramics Exhibition opened. As a well-known company in the industry, Oceano's every move attracts the attention of industry insiders. So what will it bring to this exhibition?
Smart stores break the traditional retail model
This time Oceano takes "Smart Technology to Create the Future" as its theme, focusing on how to use smart tool models to solve terminal marketing pain points; and through the functional bricks created by Oceano's strong scientific research team, to achieve a healthy living environment in the future Waiting for highlights. Use a unique display to express Oceano's determination to create a better future life.
It is understood that Oceano Smart Store focuses on three major black technologies, which can also be said to be three major tools - Shensu Tantan interactive large screen, 3D cloud design, and Jukebao. It uses smart technology to subvert the traditional way of selling bricks. Provide consumers with an unprecedented new experience in purchasing bricks.
Jukebao is a traffic diversion tool for terminals. It includes content drainage - products, renderings, videos, strategies, everything consumers want to see; activity drainage - regional linkage + store activities to meet the needs of various promotional activities in the store; live broadcast traffic - live broadcast mode Coming soon, activate your private domain traffic. Let the terminal have more ways to play, faster efficiency, more cost-saving, and better content in the sales process. The interactive large screen for quick order negotiation allows the terminal to innovate experiential marketing and extend the time customers stay in the store. 3D cloud design is a design artifact independently developed by Oceano. It has the characteristics of innovation, intelligence, and speed. It can quickly design personalized renderings, improve sales conversion rate, produce pictures quickly, render quickly, and have high output, allowing stores to Become more efficient. It takes ten minutes to produce a rendering of the whole house, which is a tool that allows the terminal to make large orders.
Smart stores with innovative new model of Oceano terminals can also use big data to accurately screen core consumers. According to Dr. Ke Shanjun from Oceano Central Research Institute, the ability of big data to analyze core AI technology empowers all offline stores. Similar retail format to improve business efficiency. Become a more convenient and faster brick selection system for end customers, breaking the traditional retail modelIt is a very big breakthrough for traditional terminal retail.
Products focus on functionality
Product innovation is the strongest gene of Oceano. Over the years, it has contributed a series of classic products such as Yuhua Stone, Microcrystalline Stone, and Pilates to the industry. In recent years, the company's product research and development has moved towards functionality based on surface designs and colors. Its strong doctoral scientific research team has developed a variety of functional ceramic tiles. At this exhibition, antibacterial ceramic tiles and light-transmitting ceramic tiles were exhibited. 4 functional products: bricks, humidity-controlling bricks that can adjust air humidity, and safe and efficient low-voltage graphene heating bricks.
Among them, nano antibacterial bricks have an antibacterial rate and long-lasting antibacterial rate of over 99%. 15 test reports have been issued by 4 authoritative institutions, and the antibacterial effect and long-lasting antibacterial performance far exceed the standards. The antibacterial effect is not only effective against common bacteria, but also has a very good inhibitory effect on Staphylococcus aureus, E. coli, children's hand, foot and mouth virus and influenza virus.
I learned from Dr. Ke Shanjun that the technology of nano antibacterial bricks is to apply nano antibacterial materials to ceramic tiles. Moreover, the principle of inorganic nano antibacterial bricks is a contact sterilization principle, and many improvements have been made to its physical properties. According to repeated tests, the inorganic nano-antibacterial brick developed by Oceano is a very safe and absolutely harmless product.
Humidity-controlling bricks realize the function of automatically adjusting indoor air humidity by introducing the pore structure of new nano-mesoporous materials (2~50 nanometers). That is, when the indoor air humidity is too high, the humidity-controlling bricks can absorb excess moisture in the air. water vapor content. The luminous brick uses ultra-white, high-crystalline content light-transmitting materials to adjust the ceramic brick body formula, so that the body composition and microstructure after high-temperature firing are similar to natural jade, achieving the effect of jade-like light transmission throughout the brick. Combined with lighting decoration, it can create a good and comfortable environment.
With the continuous improvement of people's living standards, the main theme of the future living environment must be healthy, safe and green. Oceano has always taken innovation as the driving force for development. It has built a world-leading I&I ceramics R&D center, a postdoctoral research station, and a CNAS-certified ceramics testing center. It invests over RMB 10 million every year in scientific research technology and forward-looking product development, with wisdom. Technology creates new humanized architectural ceramic products and is committed to creating a healthy, safe and green living environment for consumers.
Big board, a point in product competition
With large slates now in the spotlight, Oceano is no exception. Camo large slates and customized slates were exhibited at the exhibition, which has also become a point of competition for its products. These products are designed with four sides of one stone and two sides of one stone. The pattern combination, continuous pattern combination and random combination not only make the whole space coherent and unified, but also interpret the ultimate space design aesthetics, making the space full of infinite possibilities. In addition, Personalized customization can be carried out according to needs. The scope of application is not limited to upper walls and lower floors, but can also be applied across borders to furniture panels, door panels, various countertops, as well as curtain walls and barriers in public places, creating a fashionable, grand and elegant living environment. This undoubtedly provides a high-end customized product for terminal cross-industry customers.
Innovation and differentiation are the driving force for enterprise development
The industry has entered a deep competitive zone. The era of relying on products to dominate the world has passed. Strategic planning is the weight of enterprise development.
Oceano's "1+N" product development strategy is part of its innovation strategy and differentiation strategy. This strategy is centered around building ceramics as the core business and a related diversified product expansion strategy that is highly coordinated with R&D, supply chain, channels and services to empower the main business. Artificial stone, mosaics, landscape thick tiles, laboratory ceramic countertops...many new categories have now been launched.
Oceanno's "1+N" product development strategy will undoubtedly accelerate the development and upgrading of Oceano from a single business to "related diversification and groupization", and from "a big tree" to "a forest". , traveling from "a large ship" to "a group of fleets".
