Mango Channel's "Sisters Riding the Wind and Waves" has become very popular recently
A group of 30+ age-reverse female celebrities
It swept the celebrity circle and became a hot search topic.
Wei Luo also has a sister who rides the wind and waves like this - Zhao Na
Today the editor is here to show you
How this sister Na counterattacked the business circle!
★Zhao Na and Ren Lei, born after the 1980s, fell in love from college until they started their own business together after graduation, starting from scratch purely on their own strength.
★From the initial 700 boxes of ceramic tiles, we earned our first pot of gold on the road to entrepreneurship. After working in ceramic tile wholesale for two years, I signed a contract with Vero Eco-Brick in 2013.
★In a few years, relying on the influence of the Vero brand and the strength of its own team, it has quickly occupied the local retail market.
★As of now, there are 2 stores, of which the new store covers an area of more than 500 square meters and is located in the Northern Building Materials Market of Dingzhou City.
Vero ecological bricks sell healthy lifestyles
Why did I choose to represent Vero Eco after trying many ceramic tile brands? Brick?
Mr. Zhao: I have been engaged in the building materials industry for many years. From the first time I came into contact with ceramics by chance, to the wholesale of ceramics, and then to the management of brand ceramics, I have accumulated a lot of experience and resources. There are thousands of ceramic tile brands on the market, but only one of them is named "ecological brick". This is one of the most critical reasons why I chose Vero.
First of all, the brand positions itself as a mid-to-high-end ecological and healthy home, with significant differentiation advantages. Today, with a high level of living, people are paying more and more attention to home health. Seizing the healthy market trend is a new round of market dividends. mostA good example is when my salesperson calls to invite customers, "Hello, we are Vero Eco Bricks. If you want your home decoration to be more healthy, environmentally friendly and ecological, then you must come to Vero to have a look." Basically. will not be denied.
Secondly, there are products, which fully meet market demand in all categories, specifications and colors. The quality of the products is nothing to say. So far, I have had zero complaints. All bricklayers say that Vero's bricks are very effective when paving, and there are no high and low angles. Vero's bricks are also the most difficult to cut, because the hardness of the tiles is higher, and many cutting discs are needed every time.
The other is brand reputation. As long as Vero ecological bricks are mentioned, the security guards of the properties in our surrounding communities will give them a thumbs up. It can be said that it is a household name. The slogan of our team is: Where are the customers? Where is Vero! Serve every customer well and be the best in the local area in terms of reputation and competitiveness!
There is no routine, only down-to-earth "doing"
Vero is doing so well locally, what are your business ideas? What?
Mr. Zhao:Focus on ceramic tiles, focus on Vero, and make ceramic tiles the ultimate.
In the past, the store mainly used masonry and telephone marketing channels. In 2015, it began to try to "turn passive into active" activities and insist on doing more than 10 activities every year. The team grows rapidly; secondly, it can increase sales. I believe that "if you want to develop rapidly, you must cut off all so-called retreats and move forward bravely," go all out and put all your energy on the ceramic tiles. After several activities, the number of orders signed in the store has obviously increased. Some merchants took the initiative to invite me to participate in alliance activities, and they all elected me as their captain..
When doing alliance activities, adhere to one principle, that is: You must "give up" first, and then you can "gain" later. I have always told our team that no matter what others do, we must actively and actively bring orders to other merchants to maximize the effect of the event. In every alliance event, we at Vero bring the most orders. After the event, there are also merchants from the alliance who continue to bring orders to us. "The greater the momentum of the event, the greater the influence of the brand in the market." This sentence is what I have summarized after many years of hard work.
In the Internet era where information is ever-changing, anything is possible, and our channels must also be diversified. This year due to the epidemic, my business has switched from offline to online. I am also trying to use Douyin to attract traffic. Even the nickname of Douyin is "Mrs. Vero", and the effect is also good. The number of likes and fans have reached 3626 and 3,626 respectively. 760 pieces, I believe I can also sell goods on Douyin in the future.
Always keep improving, learning never ends
What are your personal experiences in many years of business operation?
Mr. Zhao:Always keep a learning attitude. The harder you work, the luckier you will be. As for the team, I spend about 20,000 in training and learning fees every year. I take my store manager with me to participate in special training camps for professional managers from time to time, such as: "Leadership", "Speech Union", "How to Deal with Customers" 》 and other courses, so that cadres can learn management and how to assist the boss as a store manager. Employees help each other and care for each other, maintaining a high degree of tacit understanding. In addition, I will distribute dividends to employees. I will take out 5% of the increase in turnover every month compared to last year and reward them to them, so the better they do, the more they will gain.
The principle of employing people is to be deficient rather than excessive. Character is very important and you must have a persevering team spirit. Only with a motivated team can the store business develop healthily. My team has always maintained healthy competition. We have set up corresponding PK mechanisms in every activity so that the team can grow rapidly.
In addition, you must be thick-skinned when doing sales, and use the aggressive closing method. The more you close the deal, the more confident you will be, and the more confident you are, the more you will do. good!
Vero Eco Brick is a visionary and distinctive brand. During the cooperation process, I received a lot of support from the Vero headquarters, such as a series of trainings, linkage activities, and live broadcasts at the beginning of this year. I can feel the strength and dedication of the headquarters.
"In the future, green and healthy homes will be the trend and the consumer trend. I am very glad to have joined a big family like Vero a few years ago and strive to open more stores Store, let employees take shares and make money together; I believe that as long as manufacturers work together and work together, they will create more brilliant results.”
(This article is provided by the enterprise)
