During the novel coronavirus epidemic, who is under the greatest pressure among building ceramics manufacturers (brands), building ceramics dealers, building materials and home furnishing stores, and consumers?
Everyone is under great pressure, but dealers are relatively under the greatest pressure.
As a key link in the ceramic tile consumption chain connecting brands, stores and consumers, and also a vulnerable group, dealers have been Faced with increasing investment, lower profits, increasing backlogs, and increasingly difficult payment collections, we are experiencing a life-and-death test that is aggravated by the impact of the epidemic: On the one hand, you cannot go back to work and sell bricks with zero income, but on the other hand, you can still pay the store lease and wages; if you have already been short of funds and have a serious inventory, you will be more likely to die at any time.
In this severe situation, dealers are most in need of kindness and assistance. Since consumers have no obligation to treat them well and help them, they can only seek help from manufacturers and stores that usually rely on them to make money; because if dealers stop cooperating with manufacturers or withdraw from stores due to bankruptcy, manufacturers and stores will suffer greater losses.
What can manufacturers do for dealers?
The first is to subsidize the wages of dealer employees; the second is to directly provide financial support to dealers; the third is to launch consumer subsidy policies for dealers; the fourth is to provide brand promotion support to dealers; the fifth is to provide dealers in Hubei and other epidemic areas Provide dedicated support...
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What can stores do for dealers?
The most direct way is, of course, to reduce rent for dealers; a more effective way is to provide financial support to dealers; of course, you can also provide help in marketing and organize dealers to carry out online live broadcasts to bring goods...
Many manufacturers and stores have already begun to provide help in times of need, warming the hearts of dealers with practical assistance.
As for the final effect and whether it can help dealers get out of the crisis caused by the epidemic, no one knows now. The only thing that is certain is that dealers who can survive with the help of manufacturers and stores will have a closer relationship with the stores that have helped them, especially the manufacturers. It will help both parties move towards the path of building a community with a shared future and truly achieve the goal of working together and achieving win-win cooperation.
It can be seen from this that how important it is for dealers to choose a manufacturer (brand), and it is something that must be done carefully. Only by joining manufacturers (brands) that have both strength and the intention to treat their partners well can dealers survive in "life and death situations" and develop in "peaceful times".
Because of this, the author recommends a good tool for selecting and inspecting manufacturers (brands) - China Ceramics Network's "Investment Helper" and "China's Top Ten Brands of Architectural Sanitary Ceramics".
To investigate powerful ceramic companies and find reliable brands, go to China Ceramics Network, a high-authority ceramics industry portal.
