Since the production line of Mona Lisa’s Guangxi Tengxian production base was successfully ignited on December 27, 2019, the entire production base has advanced project construction in an orderly manner, and while ensuring epidemic prevention and control measures, it was completed on February 2, 2020. #The production line has been officially put into operation, and the product quality has continued to reach the expected target stably, providing product supply guarantee for the resumption of business of terminal distribution stores after the holidays and the decoration of strategic real estate projects.
The newly launched production line at the Tengxian production base in Guangxi mainly produces ceramic tile products with specifications above 800mm×800mm, which will effectively alleviate the current production capacity pressure of Mona Lisa.
Next, the four production lines in the first phase of the Mona Lisa Guangxi production base will be put into use one after another to further increase the effective production capacity, provide strategic material support for the steady development of the Mona Lisa brand, form an economy of scale effect, and help reduce production costs, thereby improving Mona Lisa's overall comprehensive strength, enhancing profitability and sustainable development capabilities.
At a critical juncture of industry change, Mona Lisa chose to expand against the trend. What is the reason behind Mona Lisa’s expansion of production capacity and investment in additional production lines?
Despite the overall downturn in the industry, Mona Lisa completed the commissioning of the new production line within the planned time, reflecting Mona Lisa's confidence in China's economic development as a representative of high-end enterprises in China's building ceramics industry. At the same time, expanding production capacity is also a long-term development need for listed companies. The official launch of the production base in Teng County, Guangxi will provide strong support for the brand's rapid development in the next stage.
After 28 years of ups and downs, innovation and development, today’s Mona Lisa enterprise is still expanding in scale, and its product structure has also changed with the changing market demand, extending from ceramic tiles to Ceramic sheets, lightweight plates, porcelain paintings... have developed more rapidly in recent years. From large ceramic slabs to ceramic rock slabs, innovation has made the Mona Lisa move with great force.
The foundation stone of Mona Lisa's Guangxi production base was laid in March 2019. On December 27 of the same year, two production lines were successfully ignited and put into production smoothly in February 2020... The construction of Mona Lisa's Guangxi Teng County production base "accelerated" and became A unique landscape in China's ceramic industry is also an important bargaining chip for Mona Lisa to achieve leapfrog development in 2020.
As society develops, enterprises must also progress. As the country puts forward higher requirements for environmental protection and green requirements, the architectural ceramics industry is entering a critical period of change, which presents both challenges and opportunities for enterprises. Mona Lisa’s choice is to turn challenges into new driving forces for development and pursue smart manufacturing and green development. This development direction is fully reflected in Mona Lisa’s product innovation, production transformation, environmental protection upgrades, service upgrades, etc. . Mona Lisa Group's Xiqiao production base and Qingyuan production base have successively won the title of green factory, and the upgrade and transformation of the production line have achieved double improvements in production capacity and efficiency. As for the construction of the production base in Teng County, Guangxi, Mona Lisa adheres to high standards, high quality, and the highest level of the global ceramics industry as the benchmark, striving to build a high-level modern ceramics production base that represents China's intelligent manufacturing.
“Quality competition + differentiation competition + brand competition + service competition”, for Mona Lisa, the future is an era of systematic competition and compound competition. Only by opening up a new and diversified competition model can we achieve a breakthrough. . Even in the face of a severe market downturn, at the beginning of the spring of 2020, Mona Lisa Group's three major production bases have gradually resumed production and are steadily expanding towards the future.
(Enterprise feed)
