During this period, the most popular Internet buzzwords in WeChat Moments and even the entire Internet are “Huawei” and “Ren Zhengfei”.
Brother Chan discovered that we Architects all shared articles about Huawei or Huawei founder and CEO Ren Zhengfei in WeChat Moments, and from different angles An expression of respect for this person and this company.
Brother Chan is not exempt from vulgarity. He secretly followed the trend and paid tribute to him from the perspective of prank.
After the prank, Brother Chan thought carefully: As for the highlights or spiritual qualities of Ren Zhengfei, what inspiration can our construction and ceramics industry get from them?
The following content is the result of Brother Chan’s thinking, shared with everyone in order of increasing importance.
✎Respect and appreciate competitors< /span>
In today's society, competition is everywhere. In all kinds of competition, competitors have competing interests and complementary interests. From the perspective of mutual complementation, a good opponent is a mentor and helpful friend who promotes the continuous progress of the other party. Sometimes it is more important than a good partner and deserves respect and appreciation.
See how Ren Zhengfei respects and appreciates his competitors.
As for Huawei's competitor Apple, he said modestly: "Our family still uses Apple phones. Apple's ecology is very good. When my family goes abroad, I give them Apples." When it comes to computers, you can’t narrowly think that if you love Huawei, you love Huawei mobile phones.” “Apple is the world’s leading company. Without Apple, there would be no mobile Internet. Apple is my teacher. Moving forward, as a student, Why should we oppose teachers?”; Regarding the United States, an unequal competitor that maliciously suppresses Huawei, he can also say with all fairness: “We want to thank American companies because they grow with us”, “Don’t If you want to scold American companies, then scold American politicians."
As for competitors, he even said something like this, “We must learn from Apple and raise the price a little higher so that all competitors can There is room for survival, rather than squeezing this market through lower prices”, showing a broad mind.
Let’s look at the construction and ceramics industry.
To put it bluntly, the building and ceramics industry is an industry full of vicious competition. In addition to being directly reflected in price wars, following trends, imitation, etc., it is also indirectly reflected in disrespect. competitors.
Big brands look down on small brands, small brands do not identify with big brands, and brands of equal strength do not identify with each other. Private polishing factories, miscellaneous brands, no popularity, no influence, products follow the trend, production is backward..." People from big brands always comment on small brands like this; "It's nothing special, it's just spending a little more money on advertising. , OEMs are everywhere, and the product quality is not very good..." People from small brands always comment on big brands like this; "I know this brand best.Just like that, it's far from as good as the legend..." Comparable brands commented on each other.
Foshan and Guangdong production areas look down upon other production areas, and other production areas do not recognize Foshan and Guangdong production areas. “Low-price bricks and wholesale bricks have poor quality and poor service, and they will only engage in price wars...” People from Foshan and Guangdong production areas often comment on other production areas like this; “It’s just a little more famous, but it’s also But within the industry, no one outside the industry knows..." People from other production areas often comment on Foshan production areas and Guangdong production areas.
Some exhibitions also often disparage each other. (...Omit 250 words here.)
……
Don’t people in the building and ceramics industry understand that respecting their competitors means respecting themselves, and that appreciating their competitors can stimulate their own fighting spirit?
✎Customer-centric
Everyone knows that customers are the source of corporate profits and the basis for survival. The destiny of a company is based on the long-term interest relationship with customers. Only by taking serving and improving customers as the starting point for all operations and management, can an enterprise help its customers make profits and thereby realize its own profits.
Since its establishment in 1987, HuaweiIn just over thirty years, it has risen rapidly at an astonishing speed and become the world's leading provider of information and communication solutions. What did it rely on?
Rely on the core values of "accomplishing customers, hard work, self-criticism, openness and enterprising, sincerity and trustworthiness, and teamwork". And these core values have only one principle: customer-centricity.
When Huawei drafted the "Huawei Basic Law", the first draft once stated that "serving customers is the reason for Huawei's existence." Ren Zhengfei picked up a pen and changed it to "Serving customers." Customer service is the only reason Huawei exists." Because he realized very early that the competition between enterprises is the competition of customer service capabilities and internal operating efficiency.
Under Ren Zhengfei’s great attention and vigorous promotion, Huawei has been doing everything in a consistent manner for more than 30 years, from pre-sales to after-sales, from strategy to execution. Customer-centered, serve customers sincerely and create value for customers. Take operators and enterprise users as an example. Before customers purchase equipment, Huawei will formulate plans based on their needs and continuously communicate and revise them. After the equipment is used, Huawei will give priority to solving any issues related to maintenance and repair and do its best. We will find ways to meet customer requirements, even related needs other than equipment. In addition, Huawei has also implemented its customer-centric core values in its digital transformation strategy, focusing on customer experience to achieve industry-leading operational efficiency and customer satisfaction.
Because of this, all Huawei employees "eyes on customers and buttocks on the boss", that is, market-oriented and customer-oriented needs rather than board or superior needs as the starting point. Because of this, Ren Zhengfei does not have a private car or a full-time driver when he travels on business. He takes a plane alone, gets off the plane and takes a shuttle bus with ordinary people, and takes a taxi to a hotel or conference venue after leaving the airport.
Let’s look at the construction and ceramics industry.
The customers of ceramic construction companies used to be dealers. Although the complete decoration and fine decoration channels have emerged, the retail channel will still be the most important channel for a long time. In the context, it is still a dealer.
It is not that there are no ceramic construction companies that regard "customer-centric" as their business philosophy. In fact, many construction and ceramics companies have written "customer-centric" into their corporate culture. However, that is just a corporate culture that is hung on the wall and talked about. The actual operation and management work may be far from it or even run counter to it.
Personnel from ceramic construction companies who often deal with dealers and have heard their complaints will be very familiar with the meaning expressed in the following words.
Dealers need the most popular products in the market - sorry, no, they must first sell the manufacturer's backlog of products; dealers need training and promotion - sorry, first Pay the money and then make arrangements; dealers need a marketing plan that can be distinguished from other brands - sorry, marketing is only at this level, love it or not; dealers need to enter the complete decoration and fine decoration channels - sorry, the manufacturers don't know yet How to do it.
……
In a word, many ceramic construction companies did not understand and still do not understand the real needs of customers, or even if they do understand, they are unable to meet them.
✎Full of crisis awareness
The so-called crisis awareness refers to the ability to perceive and respond to emergencies or difficult moments. The idiom from the Confucian classic "Mencius Gaozi Xia" "Be born in sorrow, die in peace and happiness", which emphasizes the importance of crisis awareness. It is the source of a person's enterprising spirit and the driving force for growth.
As we all know, Huawei has become the world's largest telecommunications equipment manufacturer and the world's second largest mobile phone manufacturer. In 2018, Huawei's sales revenue reached 721.2 billion yuan, ranking 72nd among the "Fortune 500" that year (the "500 largest companies in the world" selected annually by American Fortune magazine).
The success of an enterprise first depends on the correct strategy, and the correct strategy often comes from the correct thinking of outstanding entrepreneurs. Huawei's brilliant achievements today are inseparable from the correct thinking of its founder and CEO Ren Zhengfei; and an important component of Ren Zhengfei's correct thinking is crisis awareness.
"For the past ten years, all I have thought about every day is failure. I have turned a blind eye to success. I have no sense of honor or pride, but a sense of crisis." "Failure This day will definitely come, and everyone must be prepared to welcome it. This is my unwavering view, and this is the law of history." This is a famous quote in the article "Huawei's Winter" written by Ren Zhengfei at the end of 2000, and it is also the crisis awareness he gave to Huawei. This sense of crisis has allowed Huawei to guard against arrogance and impetuosity, and to be prepared for danger in times of peace, and has withstood the test time and time again.
March 2001 Huawei ranked among the top 100 electronic companies in the country with sales of 22 billion yuan and profits of 2.9 billion yuan in fiscal year 2000. When the company ranked first, Ren Zhengfei published "Huawei's Winter" written at the end of last year, talking about crises and failures, which was thought-provoking. Subsequently, he led Huawei to shift towards globalization.type.
In the third quarter of 2004, Ren Zhengfei once again emphasized in Huawei's internal speech that "Huawei must pay attention to winter" and reviewed the situation Huawei encountered at that time. The severe difficulties encountered, saying that the essence of this life-and-death struggle is competition in quality, service and cost, prompted Huawei to further improve its management. That year, Huawei's sales revenue reached US$3.827 billion, setting a record in its 17-year history.
At the end of 2008, Ren Zhengfei mentioned "winter" for the third time, warning Huawei to "face the difficulties of economic globalization and market competition, Be fully mentally prepared for cruelty." This early warning helped Huawei survive the global economic winter caused by the U.S. subprime mortgage crisis and financial crisis in 2007-2008.
At the end of 2016, as Huawei was growing rapidly, Ren Zhengfei spoke of "cold winter" for the fourth time, prompting the need to reduce staff and increase efficiency during the crisis. Against this background, Huawei proposed the ROADS plan to achieve digital transformation and elite operations under a large platform, and took the lead in achieving ROADS experience (real-time, on-demand service, online, self-service, social connection) in business fields such as R&D, sales and service, and supply. ).
Last month, on May 21, 2019, after the United States issued a technology ban, Huawei's HiSilicon chip "ten years ago" The "spare tire" became "regular" overnight. In this regard, Ren Zhengfei said that Huawei will never be affected in high-end products, especially in the 5G field. It maintains a certain amount of mass production capabilities in key components including chips, and will not lead to negative growth because of the U.S. "cutoff of supply." . Netizens praised Huawei's precautionary measures: Being prepared does not necessarily mean you will be safe, but being unprepared will definitely lead to disaster.
It is precisely under the guidance of Ren Zhengfei's crisis awareness that Huawei attaches so much importance to technology, innovation, talent, and education. Every year, HuaweiHuawei will allocate 10% of its sales revenue as R&D investment; so far, Huawei has “attracted 700 mathematicians, more than 800 physicists, more than 120 chemists, 6,000 to 7,000 basic research experts, and more than 60,000 various engineer".
Compared with Ren Zhengfei and Huawei, the construction and ceramics industry lacks crisis awareness.
Blindly expanding production to pursue economies of scale and relying too much on the real estate industry will not be aware of the crisis of overcapacity, leading to a cliff-like decline in output in 2018.
Without considering long-term development, blindly adopt low-cost production methods, rarely consider the damage caused to the ecological environment by extensive production methods, and will not be aware of the environmental crisis, resulting in In recent years, it has encountered unprecedented intensity of environmental protection rectification.
Are eager for quick success and do not pay attention to product R&D innovation and marketing innovation. They will only follow the trend, imitate, copycat, and engage in product price wars, and will not be aware of the crisis of channel fission and consumption upgrading. , resulting in serious lack of competitiveness under the circumstances of the rise of finishing and assembly channels and the greatly shrinking of retail channels.
If you place too much emphasis on short-term sales and profits and do not pay attention to the assistance and services to dealers, you will not be aware of the crisis of increasingly powerful competitors in the market, resulting in Dealers abandoned it one after another without knowing how to reflect.
Adhering to the "use-based" view of talent, hoping that employees will bring their own superpowers, they are reluctant to invest enough funds to introduce and train talents, so they are unaware of the talent crisis, resulting in If you can't recruit people, you can't keep them, and you can't make good use of them.
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Due to a serious lack of crisis awareness, the building and ceramics industry has been in crisis after crisis in recent years. What problems it was trapped in ten years ago will still be trapped in it ten years later.
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Of course, Ren Zhengfei’s spiritual qualities are far more than the above three points, because other spiritual qualities are not very relevant to the construction and ceramics industry, and the space is limited, Brother Chan will not Analyzed one by one.
In fact, the building ceramics industry also has some excellent spiritual qualities. For example: He Gan, the chairman of Jinyi Ceramic Tiles, took the high-speed train on a business trip and sat on the suitcase without a seat, which was very down-to-earth; Nan Shunzhi, the head of Dajiulu Super Wear-resistant Marble Tile, knows the needs of dealers best, no matter what the company does , all require employees to start from the perspective of dealers...
As I write this, I suddenly think of the "revelation" a few days ago by an industry insider who did not want Brother Chan to reveal his name: It has only entered May, and many suggestions Ceramics companies are in a difficult sales situation and are unable to meet their monthly sales plans; what's more, the sales performance of some ceramics companies has already turned red as early as April. Among them are some brands that rank high in comprehensive strength in the industry.
The whistleblower also said that if the media interviews these ceramic construction companies, their relevant persons in charge will definitely say boldly: Our sales performance is quite OK. It's just that the growth rate has slowed down.
Sorry to attack the construction and ceramics industry again. Behind this behavior is the lack of "self-critical spirit" that Ren Zhengfei gave to Huawei.
And what about Huawei? I never play the game of announcing good news or not.Worry and deceive yourself.
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