Over the past 47 years, Dongpeng has not forgotten its original intention and is committed to creating a better home life for consumers.
China Ceramics Network News In 2019, we celebrate the 70th anniversary of the founding of the People's Republic of China. May 10th is the third "China Brand Day". This is a year for the in-depth implementation of the national brand leadership strategy. It will also be a year for the concept of "Chinese Brands, Shared by the World" to continue to unswervingly innovate and develop and deepen development. This year, the theme of China Brand Day is: "Chinese Brands, Shared by the World", accelerating brand building, leading high-quality development, focusing on high-quality domestic products, and feeling the charm of the brand.
Strong brand, driven by innovation
Tell the Guangdong brand story to the world
Guangdong is a major manufacturing province. It is also the province with the earliest brand building and the largest number of brands and brand influence in the country. On May 8, Guangdong Province’s 2019 China Brand Day event was grandly held in the Guangdong Building with the “Guangdong Brand Development Conference” with the theme of “Strong Province by Brand, Driven by Innovation”. Wei Hongguang, Deputy Secretary-General of the People’s Government of Guangdong Province, and Gong Zhiyun, President of Dongpeng Holdings As a national brand enterprise of Chinese architectural ceramics, Mr. was invited to attend the meeting and give a keynote speech.
▷Wei Hongguang, Deputy Secretary-General of the People’s Government of Guangdong Province, delivered an opening speech
"Chinese brands are shared by the world. Brands have become the commanding heights of international economic and technological competition. The development and growth of Chinese brands cannot be separated from international cooperation. We must have a global strategic thinking. and a more open vision, taking the construction of the Guangdong-Hong Kong-Macao Greater Bay Area as an opportunity and an important platform to strengthen innovation leadership, further expand international brand cooperation, and improve brand international competitiveness." Wei Hongguang, deputy secretary-general of the Guangdong Provincial People's Government, proposed that brand building should be used. In order to lead, fully disseminate the concept of brand development, create a brand development atmosphere, gather social consensus on brand development, and accelerate the construction of Guangdong as a strong brand province.
▷Gong Zhiyun, President of Dongpeng Holdings, gave a keynote speech "Brand Connects the Future"
At the meeting, Gong Zhiyun, President of Dongpeng Holdings, shared the Dongpeng brand building process. Dongpeng was founded in 1972, adhering to the principle of "living on this and being good at it" spirit, focusing on the construction ceramics industry for 47 years, and has been ranked as "Iconic Brand in China's Architectural Ceramics Industry" and "China's 500 Most Valuable Brands" many times, making it a leading enterprise in China's construction ceramics industry.
With the development of the times, the brand connotation of Dongpeng Enterprises is constantly upgrading, but what remains unchanged is Dongpeng’s original intention of constantly exploring and meeting customer needs; Dongpeng insists on The iron triangle concept of the brand (excellent quality, innovative products, first-class service) is promoted by science and technology, built by quality, spreads services, and develops internal skills to better understand the market and potential consumer needs and respond quickly; Dongpeng's The purpose is to "strive to create a better home life for consumers”, to deepen consumers’ understanding of Dongpeng.
Dongpeng attaches great importance to quality. In order to ensure the independence of quality control and access to resources, the company's product quality management is directly responsible for the company's president and has established a first-level quality department. Management Department. Dongpeng invested heavily in the construction of the company's testing center and obtained the "CNAS National Laboratory Accreditation" certificate through the China Accreditation Service for Conformity Assessment in 2018. It is the first national laboratory in the industry to comprehensively carry out ceramic project testing. Dongpeng's brand mission is to "integrate technology and art to achieve the beauty of the world and let Chinese ceramics win respect from the world." In the future, Dongpeng will achieve the leap from a national brand to internationalization through comprehensive brand building!
Chinese brand shared by the world
Made in Foshan into Made in China
In order to implement General Secretary Xi's important exposition of "Three Transformations" and important instructions on Guangdong work, and implement the State Council's work deployment on giving play to the leading role of brands, combined with the Foshan Municipal Party Committee, The municipal government's decision to build "Quality Foshan" proposes to adhere to the three major strategies of "winning by quality, technical standards, and brand promotion" to build Foshan manufacturing into the direction of China's manufacturing. On May 10, with the background of paying tribute to the 40th anniversary of reform and opening up and the opportunity of "China Brand Day", Foshan Enterprise Brand Promotion Association co-organized and supported the "2019 China Brand Day·Foshan Light and... Summit Forum" was held grandly in Foshan.
▷Group photo of guests of "2019 China Brand Day Foshan Light and Summit Forum"
Zhu Huaxian, Vice Chairman of the Foshan CPPCC, Liu Zhuohui, Academician of the International Academy of Quality Sciences, Yao Xin, Secretary General of the Commercial Industry Committee of the China Council for the Promotion of International Trade, Liu Yi, Chief of the Quality Development Section, Guangzhou Winning Brand Research President Li Wuxian, Executive Chairman of Foshan Enterprise Brand Promotion Association Wang Dongmei, Dongpeng Ceramics Division Domestic Marketing and Retail Market Center General Manager Cha Yonggen and other enterprise representatives attended the meeting and jointly made suggestions for the transformation and upgrading of Foshan brands and Foshan manufacturing industries. Offer advice.
▷"2019 China Brand Day·Light of Foshan" event launching ceremony
At the awards ceremony, Foshan Enterprise Brand Promotion Association awarded Guangdong Dongpeng Holdings Co., Ltd. the brand honor of "Salute to the 40th Anniversary of Reform and Opening Up Brand Light", Dongpeng Ceramics Business Cha Yonggen, general manager of the Ministry of Domestic Marketing and Retail Market Center, accepted the commendation from the conference on behalf of the company.
▷Dongpeng Holdings won the brand honor of "Brand Light Tributing to the 40th Anniversary of Reform and Opening Up"
▷Roundtable Forum: "Foshan Brand, Shared by the World"
At the summit forum, Liu Zhuohui, academician of the International Academy of Quality Sciences, Yao Xin, secretary-general of the Commercial Industry Committee of the China Council for the Promotion of International Trade, Liu Yi, chief of the Quality Development Section, and Li Wuxian, dean of Guangzhou Winning Brand Research Cha Yonggen, dean and general manager of the Domestic Marketing and Retail Market Center of Dongpeng Ceramics Division, conducted a dialogue with celebrities on the theme of "Foshan Brand·World Sharing".
China Dongpeng, building the future with wisdom
Where there is family, there is Made in Foshan
Cha Yonggen said: As early as 1996, Dongpeng was the first to introduce brand strategy in the ceramic tile industry and set brand development goals. At the beginning of the establishment of the brand, Chairman He Xinming positioned it as a "national, first" brand. After reading a large number of Chinese quintessence classics, an image with a very oriental color was exactly what he wanted - "Surge to 90,000" in "Zhuangzi·Xiaoyaoyou" "Peng" in "li". So the brand name "Dongpeng", which carries the lofty ambitions of "Dongfang Dapeng", was born.
Ceramics is an industry that can best export Chinese culture, and innovation is the only way to become a world-class enterprise. Through continuous upgrading, Dongpeng is gradually transforming into a "consumer demand-oriented"Product R&D Innovation", focusing on the core concepts of low carbon, environmental protection and personalization of "technology, art and life" to achieve true intelligent manufacturing.
In the future, Dongpeng will adhere to the road of national brand and export Chinese ceramic culture; insist on consistent quality and never forget the original intention; create "new domestic products" and enhance national self-confidence; step forward For international brands, "new domestic products" must not only occupy an absolute leadership position in the Chinese market, but also be recognized by foreign consumers and export Chinese culture to the outside world.
▷Designing a Better Life for China 2019 China Design Brand Conference
On the same day, the 2019 China Design Brand Conference supported by Dongpeng Holdings was held in Beijing. Warm congratulations to Dongpeng for winning the "2019 China Design Brand List·Outstanding Contribution to Industry Services" Award", 15 designers from Wuxi, Zhengzhou, Guangzhou, Tangshan, and Shijiazhuang won the "Young Model Designer of the Year" and "Space Design Work of the Year". Dongpeng created a new business card for China, empowering the development of China's original design brands, and jointly Witness the rise of China’s design power.
Since May 10, 2018 (China Brand Day), the "China Design Brand Conference" was grandly held in the capital, and the "Designing a Better Life for China" and the 2018 China Design Brand Plan National Tour Conference were held in Guangzhou, Shijiazhuang, Xi'an, Held in Wuxi and Zhengzhou, it aroused widespread attention from the society and enthusiastic response from the industry, and hotly discussed the commercial transformation of design value into "design branding".
As a supporting partner of the conference, Dongpeng has always focused on the positive impact of design power on home life, and is committed to exploring the greatest momentum to play the leading role of architectural decoration design brands and integrating domestic design We strive to create creative products that deeply integrate cultural characteristics, humanistic care, and commercial demands, provide home solutions for consumers and designers, and double the value of design.
Paying attention to the power of the brand and letting the brand come first is the key to building a national brand and condensing China's strength. It is also the foundation for every enterprise to settle down. As the first demonstration unit of "Made in China 2025" in China's architectural ceramics industry, Dongpeng actively responds to the national development direction and realizes the transformation from manufacturing to intelligent manufacturing.
Dongpeng Ceramics Contributed by: Huang Gaohuan
